Healthcare Networks & Hospitals
Healthcare networks and hospitals face very specific logistical and legal complexities.
Etna Interactive has the ability to deftly maneuver through this complex landscape for our hospital marketing clients. We will achieve an outcome that is a true representation of your organization and your goals for the future. We understand your business objectives and will help you accomplish them with polished Web sites and strategic marketing.
Your Needs
- New Patient Leads
Our optimization services get clients on Page 1. Prospective patients can easily find you online, and our thoughtful marketing makes it clear why you stand out. - Patient Education & Support
We can implement online resources including site-specific content management, an industry-leading before & after photo gallery, video players, and graphic animations. - Care and Compliance
Lessen the administrative workload and make the new patient intake process easier with resources like online forms, directions, fees & financing information, and much more. - Trackable ROI
Traditional marketing may seem like a black hole – you invest your money, but the results are a mystery. We're all about metrics, and provide our clients tools to track their results down to the penny.
We work with several healthcare networks and hospitals to help them share information about their exciting programs and services. We have helped Kaiser Permanente, a client with us for many years, to build a Web presence for the weight loss, hearing health and cosmetic services they offer.
Next Steps
Find out more about Etna Interactive when you continue browsing our site:
Or, if you're ready to see what we can do, give us a call at (866) 374-3762. If you already have a site, we can help you right off the bat by providing a free scorecard of your site, a personalized assessment that highlights strengths and weaknesses in over half a dozen categories.
Q & A Corner
Here are just a few common questions we've heard from our healthcare network and hospital clients about online marketing strategies and Web design.
What if I already have a Web site?
Most healthcare organizations already have some Web presence. If your existing site design and layout are on the right track, we can make targeted improvements to improve usability and get you found in the search engines. In some cases, we may recommend a more extensive redesign. In practically every case, we will retain the best aspects of your site while extending your reach online.
What will you do to customize my site?
Our design and development process begins with an in-depth discovery session, where the team assigned to your project will get to know you front to back, inside and out. From there, we create unique designs and content to strengthen your connection with patients online. All along the way, we'll ask for your input and be available for questions.
What happens after my site is launched?
As soon as your site goes live, we begin efforts to market the site so that it will be found by potential patients. We'll track positions in the popular search engines and report out statistics like site traffic and monthly leads. We'll develop a customized marketing plan just for your organization.
When should I expect to see more patients from the Web?
Most clients begin to see an increase in Web inquiries within the first 2 months following the launch of their site, with a steady growth in leads over the first year as their position in the search engines increases.
