Related Links

Looking for a resource related to ethical and effective medical marketing on the Web? Look no further.

We try hard to keep our links up to date. Should you discover a broken link in the list below, please alert us by emailing us.

Copy Writing Resources

At Etna Interactive we believe that effective copy writing is a cornerstone to an effective website. Below are some of our favorite resources related to copy writing for an online audience.

• HighRankings.com
  Website of search engine optimization expert and copy writing guru Jill Whalen.
  
  
• PracticeHelpers.com
  Etna Interactive offers copy writing services, so why would we recommend another professional copywriter? Because she's damn good. Joyce Sunilla, owner of Practice Helpers, has a great solution for ready made practice email newsletters.
  
  

Search Engine Essentials

Each major search engine describes search engine optimization practices which they encourage and those they despise. Ignore this information at your own risk!

• Google's Information for Webmaster
  Don't hide text on your page, use duplicate content, cloak pages or redirect users. Avoid doorway or landing pages designed just for search engines.
  
  
• Yahoo!'s Search Content Quality Guidelines
  Yahoo! doesn't want pages designed to artifically inflate search engine rankings, with substantially duplicated content, or pages that are a part of an artificial link network.
  
  
• MSN's Guidelines for Successful Indexing
  MSN dislikes keyword stuffing, hidden text and link farms.
  
  

Regulatory & Legal Links

While the American Medical Association's Code of Ethics is the gold standard by which all online endeavors should be measured, you should also consider the codes set by your state's Medical Licensing Board, your certifying boards, and your professional societies.

• AMA Code E-5.02 Advertising and Publicity
  "There are no restrictions on advertising by physicians except those that can be specifically justified to protect the public from deceptive practices..."
  
  
• American Society of Plastic Surgeons Code of Ethics
  Clear guidelines for ethical deployment of online marketing and before and after photography.