New & Newsworthy from Etna Interactive

Web Crimes
In July 2007's Plastic Surgery Products magazine, Ryan Miller of Etna Interactive proclaims, "I'm mad as hell, and I'm not going to take it anymore!" Frustrated with new clients' old Web vendors who have taken hostage of valuable online assets, Ryan wants to make sure this doesn't happen to you. Read the full article

The Art of Web Site Copywriting
Joyce Sunilla's April 2007 contribution to Plastic Surgery Products magazine explores both the importance and the challenges of Web Site Copywriting for medical professionals.
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Marketing in the Digital Age
Plastic Surgery Products contributing writer Joyce Sunilla of Practice Helpers comments on Internet Marketing Strategy and the role of electronic newsletters in "push" communication.
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No More Hide & Seek
Plastic Surgery Products contributing writers interview Etna Interactive about the results of a study that examined the search engine optimization efforts of more than 300 board-certified Plastic Surgeons.
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Be a Web Warrior
Featured in the March 2006 Plastic Surgery Products, this article by Etna president Ryan Miller provides tips to protect yourself against Internet imposters, scams, and shakedowns.
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Risky Business: What you don't know about search-engine optimization can hurt you
Plastic Surgery Products recently featured this Etna Interactive expose on the inherent risks of search engine optimization with advice for plastic surgeons, medical professionals and medical spa owners on how to be a smart consumer of SEO services.
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The 5 Deadly Sins of Information Marketing
Aesthetic Trends & Technologies contributing editor, Joyce Sunila (www.practicehelpers.com), trusts Etna Interactive to help educate plastic surgeons about the rewards, and potential risks, of online promotion.
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