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May 22, 2008
Before we wrap our series on online video I want to take a moment to celebrate some exciting happenings at Etna. On Tuesday morning the head of our marketing department, Scott Feldman, and his most beautiful wife Becca, added a new member to their family. Scott and Bec are now the proud parents of 6 pound 8 ounce Levi Jakob Feldman. Please join us in congratulating them both.
Grats guys!
Table of contents:
- 5 Steps to Get Your Video Noticed on the Web
Happy reading,
Ryan Miller
Etna Interactive
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Many of our clients have invested time and money in producing videos that highlight their practice, their philosophy, and their results. But once the camera's turned off, what's the best way to share these videos with potential patients? On the Web, it's still all about the search engines. So how do you get your video to rank well at Google, Yahoo and MSN? The key concept in optimized video: context.
Search engines aren't taking the time to watch all the videos on the Web. Instead, they rely heavily on the text cues that surround a video file to understand what the video is all about. Video optimization today is still about optimizing the text associated with your video files.
- Identify the keywords you wish to target with your video
These can be the same keywords you target in other areas of your site. Don't guess - make sure you target highly trafficked words and phrases.
- Optimize the meta content embedded within your video file
Like Web pages, video files have hidden Title and Description content that can help search engines understand what the video covers. Using your keywords and Web address will help your rankings.
- Publish the video to your site with additional descriptive text
Keyword-rich descriptive text adjacent to your video will give the search engines more cues about the video content.
- Include new video files in your video site map and media XML
There are special files you can add to your site to lead the search engines to your videos. Be sure to use these to catalog all of your video content. Your Account Manager can help you with the technical details.
- Submit your site to popular video portals
Each of the major search engines has their preferred video sharing community. Creating accounts with YouTube, AOL, Yahoo and MSN video - along with several other popular video communities - takes just seconds and you can upload your videos to each. Be sure to tag your videos with your most important keywords as you upload them.
In the not-too-distant future, the major search engines will start looking inside your video and using voice recognition software to create a transcript of video files. They will then search the transcript like a Web page to help find the most relevant videos to include among their search results. The implications are a bit alarming...pretty soon you will be working your target keywords in to your everyday speech!
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