Online Marketing Advice Newsletter - Issue 21

June 12, 2008

Many of our clients have marketing plans in place that are about to ramp quickly into aggressive local search marketing. A recent client call made me realize that not everyone understands the basics of local search. Since I have so much to say on the topic, I thought a short video might be more appealing than a long read. We're playing with audio quality and lighting in our office...but after you watch the segment please do let me know if you prefer video newsletters over the regular text.

Table of contents:

1. Local Search Marketing Basics

Happy viewing,

Ryan Miller
Etna Interactive

Local Search Marketing Basics

Local search engine marketing is nothing new. We've targeted top rankings for searches that contain a regional keyword...like 'liposuction denver'...from the day we opened our doors. But the advent of universal search, and the introduction of new factors that influence local search rankings, mean it's time to revisit local search strategies.

Click to watch a 12 minute video on Local Search Marketing Basics.

The video explains how local search works, how it can benefit medical practices, and the most basic tactics for local search engine optimization.

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