Online Marketing Advice Newsletter - Issue 30

April 14, 2009

More often than not, this newsletter focuses on attracting more prospective patients to your site using online marketing techniques. But what happens when those same prospects call your office? Are calls answered quickly and courteously? Do callers get the answers they need to the questions they have? Are your staff taking the time to explain your value and encourage consultations?

In this issue we "focus on the phone" and share three different ways to improve your bottom line through your phone lines.

Table of contents:

1. Focus on Phones
2. Featured Project - www.rhinoplasty-dallas.com
3. Ryan on the Road

Happy viewing,

Ryan Miller
Etna Interactive

Focus on Phones

Just a few weeks ago I sat on hold for 22 minutes while returning a client's call. 22 minutes and 12 seconds after dialing (I have a call timer on my office phone) I finally gave up and turned to email for my reply. If I had been a potential patient you can bet I would have hung up, in disgust, long before the quarter-hour mark.

I know you hear it all the time: your phone lines are the life-line of your business. But in this issue of our medical marketing newsletter we give you the tools and the direction to get off your heiny, diagnose any phone service issues, and fix them. Just click on the video below to get started.



In the video I talk a bit about the value of our call tracking service. Please give us a ring if you would like more information about Call Tracking or if you are ready to activate your first tracking number. And, if you decide that you need professional help with staff phone training I recommend you contact one of these experts in the field:

• A. Cohen Marketing & Public Relations LLC.
  Secret Shopper service, customer service and consultative sales training by phone or on-site. Free reference materials.
  Phone: 212.330.8337
• Cosmetic Image Marketing
  Guides and CDs for sale online.
  Phone: 877.339.8833
• KarenZupko & Associates
  Training CDs for sale online. On-site and regional staff training seminars.
  Phone: 312.642.5616
• Patients Unlimited Marketing Consultants
  Free Webinars, online training and DVDs for sale. Customized on-site training and regional seminars.
  Phone: 323.756.8371

Featured Project - www.rhinoplasty-dallas.com

Etna Interactive recently captured Dr. Steve Byrd's dedication to the art and science of rhinoplasty at www.rhinoplasty-dallas.com. Procedure-specific sites like this one help to demonstrate a surgeon's interest and experience in a particular procedure while also building credibility and providing a platform on which you can aggressively compete for related search rankings.

Ryan on the Road

I will be presenting at both the ASAPS meeting in May and the Facial Cosmetic Surgery meeting in June. Both meetings are being held in Las Vegas. If you plan to attend either meeting and would like to spend some time catching up and talking shop please email me (ryan -at- etnainteractive.com) or call 866-374-3762.

Copyright 2009 Etna Interactive. All rights reserved. You'll find us offline at 751 Marsh Street, Suite B, San Luis Obispo, CA 93401, and by phone at 866-374-3762. Contact us for permission to reprint.

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