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Online Marketing Advice Newsletter - Issue 32 |
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July 8, 2009
What are people saying about you and your business online? If you missed our last issue on how to monitor your reputation online, don't worry – there's still plenty of time to set a Google News Alert and keep tabs on the grapevine. This week we talk about 4 simple steps you can take to cultivate positive online reviews.
Table of contents:
- Cultivate Positive Reviews Online
- Archive of Past Issues
- Featured Project - Westfield Eye Center
Happy viewing,
Ryan Miller
Etna Interactive
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Cultivate Positive Reviews Online |
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Simple fact: your patients are free to say almost anything they want about you online, and unhappy patients can be the ones most interested in taking you to task publically. Sure, you can put up a fight, but libel laws only give you so much protection and your responses may be further limited by HIPAA privacy obligations.
What's a doctor to do? Here's an effective solution: make sure that the glowing reviews and comments outnumber the inevitable dark remarks by encouraging your happy patients to write about you online.
In just a few minutes, this video covers a 4-step plan to take control of your online profiles and make it easy for your satisfied patients to share their experience.
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Archive of Past Issues |
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We recently reorganized our newsletter archive to make it easier to find the information you need. Explore topics like blog marketing, link building, Web stats and more through newsletters that go back over 3 years.
View our Archive of Past Issues and if you'd like more information on any of the topics covered there, please get in touch.
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Featured Project - Westfield Eye Center
 The group of ophthalmologists and optometrists at the Westfield Eye Center turned to Etna Interactive for this handsome new site focusing on traditional opthalmic services, refractive eye surgery and cosmetic eye procedures.
The site offers a great example of rich, approachable clinical content that is targeted to their patient base, along with patient education videos that discuss a number of eye illnesses and surgical options.
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