Online Marketing Advice from Etna Interactive

Online Marketing Advice Newsletter - Issue 33

August 25, 2009

I hope you enjoy this third, and final, segment exploring online reputation management. In the video segment below we describe how to address negative reviews online.

For those of you attending the AAFPRS meeting in San Diego, please plan to attend my course titled 8 Ways Your Front Office Can Help You Reach More Patients Online on Friday, October 2.

Table of contents:

Happy viewing,

Ryan Miller
Etna Interactive

How to Handle Negative Reviews

It is inevitable that negative comments will be posted online about you, your practice, or your medical device. You may be able to eliminate the negative comments, or turn a bad situation to your favor, if you handle the situation correctly.

In this short segment we lay out three distinct courses of action for handling posts that are negative (but true), comments that are deceptive and malicious, and those occasional crazy rants.

Archive of Past Issues

We recently reorganized our newsletter archive to make it easier to find the information you need. Explore topics like blog marketing, link building, Web stats and more through newsletters that go back over 3 years.

View our Archive of Past Issues and if you'd like more information on any of the topics covered there, please get in touch.

Featured Project - Advanced Surgical Associates of Santa Barbara

Working with Santa Barbara surgeons Dr. David Thoman and Dr. Kimberly Grafton, Etna Interactive has just completed a project to redesign their old site and help them connect with more bariatric and breast cancer patients.

Copyright 2009 Etna Interactive. All rights reserved. You'll find us offline at 751 Marsh Street, Suite B, San Luis Obispo, CA 93401, and by phone at 866-374-3762. Contact us for permission to reprint.

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