Pay Per Click Campaign Management for Cosmetic Plastic Surgeons & Medical Spas

Pay per click advertising delivers top search engine placement in an instant.

Search engines are a business like any other. To offset their operating costs, many search engines now offer two types of paid search marketing programs.

Pay for Consideration (PFC)

The idea here is simple, you want the search engine to come look at your site early and often. Several search engines charge a flat fee, or fee per page, to consider your pages right away. They do not guarantee how you will rank, just that they will look over your site quickly and regularly thereafter. These programs shortcut the time you might have to wait for the search engine to stumble on to your site which gets your site in circulation faster.

Pay per Click (PPC)

Search engines fund much of their operation with advertising. All of the top five search engines now offer some kind of performance-priced advertising. Basically you pay only when your ads deliver traffic.

The workings of each program vary slightly, but all of the programs have this in common:

• You specify a budget
• You target your audience by carefully selecting keywords and/or a region
• You craft your ads
• You decide how much you are willing to pay for a visitor
• You run your ads, getting almost instant exposure
• You are given tools to track and refine ad performance

Etna can help you activate the right mix of paid search marketing for your budget. Working together, we will regularly retool your campaigns to ensure you reach the greatest number of potential clients for the smallest investment.