Free Medical Marketing Report for Cosmetic Surgeons

Because we believe in the power of the Internet, and its potential to help your practice, Etna Interactive has produced a series of White Papers offering practical online marketing strategies for the elective healthcare industry.

At Etna Interactive, we know that information breeds empowerment. Our goal is to inform doctors about effective and ethical online business practices. We hope you enjoy these tactical white papers.

Hidden Epidemic

There's an epidemic brewing in the field of online medical marketing: ineffective Web sites. Studies indicate that 80% of computer users seek medical information and services online. If you miss the opportunity to connect with these prospective patients, you're probably missing the bulk of your target market.

Etna Interactive conducted a nationwide survey of over 300 board-certified plastic surgeons' Web sites using objective criteria for search engine optimization (SEO). Each Web site's online viability was scored out of a possible 10 points. Would your Web site score better than the average score - a dim 3.22 out of 10 - or does your site shine in a sea of online obscurity?

Read this white paper to tell if your practice is ailing from this epidemic, and find out what you can do about it.

What You Don't Know (About Search Engine Optimization) Can Hurt You

Studies show that 80% of computer owners use the Internet to find doctors and research medical procedures. With Internet access in nearly 3 in 4 US homes, that's a lot of prospective patients. It's no wonder so many surgeons are both aware and actively shopping for search engine optimization (SEO) services.

But what many surgeons do not understand is that at the very worst extreme, careless search engine optimization could place their medical license, board certification, or society memberships at risk.

Physicians can use these 10 tips to evaluate their current SEO efforts or create a practical plan of action for hiring an effective and ethical SEO vendor.

Recession Proof Your Practice

During routine tracking of trends such as search activity and lead capture, Etna Interactive has uncovered a subtle but pervasive shift in the behavior of prospective patients online. Since September 2005, fewer consumers actively researching plastic surgery and medical spa services are pursuing consultations. While not conclusive, the data suggests a new consumer "shyness" toward elective healthcare purchases.

Acting ahead of the emerging trend, Etna Interactive has compiled a practical guide for doctors titled Recession Proof Your Practice. The guide is written specifically for medical professionals and presents 10 easy to follow tactics to mitigate the impacts recessionary forces have on a practice's bottom line.

"You don't have to be an economist or sociologist to spot the trend in three months of declining lead capture figures nationwide. We've monitored this same data since 2002, and this decline is anomalous. Plastic surgeons need to put themselves in front of all the patients searching online while those numbers are still strong. They need to increase online traffic as conversion rates drop, they need to make additional efforts to reach out to those consumers who are hesitating to open a dialogue with the practice, and they need to reach out to their current and former patients to maintain a healthy surgery schedule," explains Etna's president.

If you are interested in reading Etna's series of three problem solving White Papers, click to request your free copy. There is no obligation and absolutely no fees will be charged.

We also invite you to consider Etna Interactive for your web design and online marketing needs. If you have questions about the report, or if you would like a free assessment of your current online initiatives, please don't hesitate to contact us. We are always happy to answer questions and offer reliable advice.