Search Engine Marketing for Cosmetic Plastic Surgeons & Medical Spas

Web design and search engine optimization are not separate disciplines. Well built, well written Websites are rewarded with high rankings in the search engines' search results.

Sustainable, successful search engine optimization is part science, a little art, and a lot of finesse. Etna Interactive takes a "natural" or "organic" approach to search engine optimization. We collaborate with our clients to develop the kind of rich and relevant content both searchers and search engines hope to find. We take the time to develop smartly coded pages that are easily indexed by search engines.

Etna only employs above board search engine optimization campaigns; which means we don't have any secrets that will catapult you to top placement. Our business practices utilize every available ethical advantage afforded by the search engines. We don't battle daily in a desperate attempt to outwit the engines because we don't have to; we are good at what we do so we can work within the system and remain in good standing with the search engines. At Etna we understand that employing tactics search engines deplore will get your site banned or blacklisted, employing fair and principled business practices will be rewarded.

Ours is a conservative approach that delivers sustained search engine success.

We recommend anyone searching for an SEO vendor read Google's perspective on Search Engine Optimization.

There Are No Search Engine Optimization Secrets

Choosing the wrong seach engine optimization partner will hurt your business. The partner you choose should be able to clearly articulate the tactics they will employ on your behalf as well as those they will not employ.

Consider what the top search engines have to say about search engine optimization:

• Google's Information for Webmaster
  Don't hide text on your page, use duplicate content, cloak pages or redirect users. Avoid doorway or landing pages designed just for search engines.
  
  
• Yahoo!'s Search Content Quality Guidelines
  Yahoo! doesn't want pages designed to artifically inflate search engine rankings, with substantially duplicated content, or pages that are a part of an artificial link network.
  
  
• MSN's Guidelines for Successful Indexing
  MSN dislikes keyword stuffing, hidden text and link farms.
  
  

Etna understands the ins and outs of search engine marketing. We employ proven, ethical, long-term strategies targeting the key words your prospective clients use. Not only will Etna prepare your site to propel its placement, Etna will administer the right mix of free search submission, pay-for-consideration, pay-for-placement, pay-per-click and search engine optimization programs.

The next step in Etna's web marketing plan is link building and link popularity.