Web Copywriting
There's a simple truth on the Web: Content Matters Most. Even if you're a direct descendant of Bill Shakespeare, do you really have the time to tackle your own Web writing?
Before you answer, learn a little more about all the balls you'll need to keep in the air and the precision it takes to pull off the highest quality Web site copywriting.
3 objectives of Web Copywriting
- Capture Your Voice
- Appeal to Readers
- Satisfy the Search Engines
Your Voice
After uncovering the "voice" of your business, our professional copywriters research, author, proof and revise each piece of writing based on your input. You direct the team in the tone and style of the writing and ultimately provide final approval before any text is published on the Web in your name.
Your Readers
Time is a precious commodity for Web readers, and if they can't find what they want on your site, they'll be gone in a flash. We know how to keep it interesting and pull readers in so they'll stay on your site longer and be more likely to take the next step and get in touch with you.
Search Engines
Our Web copy writing process begins with careful keyword research so that each page we write is an asset to your search engine optimization efforts. While writing, we carefully craft the text that the search engines care about, such as page titles and META tags. Search-engine-friendly text delivers high rankings, more traffic, and tons of new clients. Nothing is more important to your online success than good content.
Our Services
- Web page writing
- Press release writing
- Email newsletters
- Blogging and social media ghostwriting
- Topic generation for online marketing activities
- Editing and optimization of client-authored materials
- Coaching and training for clients who want to do their own writing
More than Words
Our professional copywriters do a lot more than just write. For starters, they own the branding messages for our clients, crafting these messages and ensuring that all we write about a particular client furthers that message. They also spend time talking with our clients about the services they offer, researching new developments in the fields we serve, and brainstorming topics that will keep our clients in the news and active on social media.
Next Steps
Find out more about Etna Interactive when you continue browsing our site:
Or, if you're ready to see what we can do, give us a call at (866) 374-3762. If you already have a site, we can help you right off the bat by providing a free scorecard of your site, a personalized assessment that highlights strengths and weaknesses in over half a dozen categories.
