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Making the News: Secrets to Generating Local Media Coverage

Recent changes at Google favor local authorities for top ranking. There is no better way to attract attention offline, or cultivate credibility online, than by earning coverage in your local media outlets. This 60-minute webinar, hosted and moderated by Etna Interactive President Ryan Miller, gives you the insight and skills required to earn press coverage in your local market in… Continue Reading

3 Top Actions for a Viable e-Mail Database

Your list of patient email addresses is already outdated. Half of Americans switch email service providers every year, making e-marketing lists depreciating assets. How can you protect your hard-won, permission-based database? How can you make sure it doesn’t shrink into uselessness? By performing these 3 maintenance tasks. They should be standard procedure in any practice that relies on customer loyalty… Continue Reading

When Bad Things Happen to Good Dermatology Practices

We were recently emailed an article written by one of Etna’s industry partners, KarenZupko & Associates, Inc., that we think is worth sharing. Shockwaves were felt in the dermatology community last week following the announcement that the HHS Office for Civil Rights had fined Concord, Mass.-based Adult and Pediatric Dermatology $150,000 to resolve allegations of violations of the HIPAA privacy… Continue Reading

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