Is there such a thing as too much search engine optimization?
What? You want more than that?
We have always advocated for conservative optimization efforts that ramp up over time…for brief, accurate compelling TITLE’s and META information, for well written procedure pages with a clear call to action. And there are plenty of other SEO experts blowing the same horn (hopefully they wiped the mouthpiece first).
If you have a few minutes and an interest in how a plastic surgeon, bariatric surgeon, dermatologist or medical spa can make a thoughtful attempt at website optimization, check out these interesting articles from SEO experts:
- “Search Engine Optimization<” straight from Google (Updated regularly)
- “Another step to reward high-quality sites” by Google’s Matt Cutts (April 24, 2012)
- “SEO Overkill Can Destroy Your Site” by Bill Hartzer (December 21, 2005).