Author Archives: Ryan Miller

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Benefits of Using Generative AI in Your Healthcare Practice

The generative AI application landscape is vast, but when it comes to effectively using generative AI within your healthcare practice, you may find yourself perplexed. We’ve summarized some of the useful applications of generative AI that can benefit you and your business, along with examples to provide as much clarity as possible. Join Ryan Miller,... Continue Reading

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Google Analytics 4 vs. Universal Analytics: What Every Practice Should Know

The change from Universal Analytics to Google Analytics 4 will affect how your website performance data are reported, and we want you to be ready. We’ve highlighted some differences between both platforms and some of the transitional issues we’ve observed. Join our CEO Ryan Miller as he outlines what steps Etna is taking to get our... Continue Reading

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Aesthetic Industry News & Trends – What’s Happening With Plastic Surgery & Medical Spa Consumer Demand

Worried about the search activity decline on Google Trends? While on the surface, plastic surgery terms seem to be equally impacted, there is a difference. Join our CEO, Ryan Miller, as he interprets plastic surgery and medical spa industry statistics.  Video Transcription: Hi again, it's Ryan Miller here with Etna Interactive. We're here today to talk... Continue Reading

Ten questions to ask when planning your online marketing strategy

Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead

Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading

New Privacy Features from Apple Forever Corrupt Your Google Analytics Data

If you've been conducting site traffic analysis you've probably noticed some big changes in your Google Analytics data. You're likely wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these... Continue Reading

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Improve Your Healthcare Customer Service: Proven Examples of Excellent Customer Service in Healthcare

Watch Now: 8 Tips for Great Healthcare Customer Service Not sure how to deal with patient inquiries, how to make booking more efficient, or how to ensure that you capture new patient leads? Assumptive booking and conversations with your team about which communication channels to prioritize can help streamline processes for your practice. Most importantly,... Continue Reading

Don't take the bait- How to avoid Phishing.

Don’t Take the Bait – How To Avoid Phishing

Concerned about phishing scams and what they could mean for your office? There are many types of phishing; text messages, emails, and phone calls can all be fraudulent, leading to extortion that affects your practice. As these types of scams become more commonplace, make sure that you know how to identify and deal with them.  ... Continue Reading

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