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Category Archives: Branding

3 Opportunities to Blog Effectively – Content

Watch part 1: 3 Opportunities to Blog Effectively – Headlines Creating engaging blog content makes it easier for potential patients to understand what differentiates your practice and products. From formatting text to connecting your social media properties, there are countless tips and tricks for making sure your blog is seen. This video touches on 3 opportunities for developing engaging blog… Continue Reading

A Personal Touch With Real Patient Photos

The stock photo rut. Many designers have been there and few have escaped with their sanity. Hours and hours can be spent clicking through endless pages of photos in search of the perfect model image for a new Web design. Age, hair color, skin tone, clothing (or lack thereof), facial expressions, and setting are all things taken into consideration, and… Continue Reading

What Your Closet Can Teach You About Web Marketing

Your clothes closet is a mangled mess again. Getting ready in the morning is a hanger-wrestling feat, and you’re afraid to let small children and pets near the closet doors in fear of losing them forever. It’s time for a spring cleaning. Like your closet, your website and its marketing tactics need some thorough attention. Swimsuit season hangs heavily on… Continue Reading

4 Keys to a Great Online Photo Gallery

A picture is worth a thousand words – and in the plastic surgery industry, you’re only as good as your last facelift or breast augmentation case. If your plastic surgery practice were a retail store, your online photo gallery would be your front window display. The before and after pictures you post on your website are one of the best… Continue Reading

Beautiful Web Typography

When I was in middle school, I made my first website for a class project. I chose a unique font that looked awesome, and made my text fit perfectly in the layout. I was proud of my impeccable design. When it was finally time to show off my website at school, I was mortified to see that my beautiful

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Staying True Blue

Today’s marketing environment challenges you to attract patients (and generate ROI) with minimal consumer attention, countless distractions and an increasing number of marketing channels. Given all of this dilution, it is more important than ever to be consistent with your brand. Your brand is more than your name or your logo – it’s the holistic reflection of the values upon… Continue Reading

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