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Category Archives: Email Marketing

Don’t Be Shy With Social: 3 Ways to Share With Patients

If you’re an Etna social media marketing client, you recognize the value that comes from sharing a more “social side” to your practice. Maybe you’ve actively posted for years, or maybe you’ve just scheduled your very first tweet. Either way, there may be an important piece of the puzzle you’re missing from your online efforts. Has a staff member recently… Continue Reading

Taking Social Seriously

You may not want to admit it, but social media is a lot like real life. Amidst the millions of selfies and likes being thrown around like confetti, you may not be completely convinced that it is going to impact anything more than Facebook’s site traffic, let alone business. However, if social media is a part of your medical practice’s… Continue Reading

Social Pulls Ahead Once Again

In the rat race of digital marketing, social media continues to prove itself. Whether researchers are measuring the amount of time users spend on mobile apps like Instagram, or the number of searches on YouTube each day, Internet users are relying on social media for more of their news, information, and entertainment. Recently, two major shifts have occurred within the… Continue Reading

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here’s a rundown of the predictions: Prediction 6: Mobile Is Mainstream We’re seeing our world today through mobile devices. With success in mind, we need to recognize that in the world around us and… Continue Reading

Email Marketing: Why It Is Still the Best Way to Reach Your Patients

Isn’t email marketing passé in this era of social media? Not according to the numbers. Watch this 30-minute webinar in which we explore: New data that shows email marketing consistently outperforms social media The best practices for growing your email subscriptions Advice to dramatically reduce the time required to produce your campaigns Tips to maximize deliverability and campaign response

Worldwide Implications for Canada’s Anti-Spam Law

While it may come as a surprise to you, Canada’s anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL’s policy homes in on how people end up on marketing lists in the first place. Watch this video to learn the history and goals of… Continue Reading

Effectively Using Images in Blog Posts

Writing quality content is just one part of creating great blog posts; each of your posts should include images to help make the content more exciting. Compelling blog images will add context to your posts, draw attention to content, and visually describe posts to viewers faster than words can. In this video, I’ll give you the tools to think like… Continue Reading

A Case for Email Marketing

Industry experts have been leveraging email marketing tactics for almost as long as online marketing has existed. And, while social media has taken a bit of the spotlight, recently leaked information from Facebook suggests that email marketing will help your practice reach more prospective patients than social media marketing will. In this video newsletter, I’ll give you the tools to… Continue Reading

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