Category Archives: Marketing

Who Was John Wanamaker?

At first glance, the connection between a 19th century postmaster general and our digital marketing agency may not be clear. But John Wanamaker— the face of our 2018 marketing campaign—was also an advertising pioneer and a paragon of business savvy. Before he was appointed United States Postmaster General, John Wanamaker, the son of a rural... Continue Reading

Smart Practices Track Their Calls

Did you know? Online leads are more likely to pick up the phone and call a medical practice over using email. That means it's really important to understand as much as you can about what's going well during those phone calls — and what could be improved. That's where call tracking comes into play. Call tracking gives... Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what's in a lead, then? Every practice's answer is a little different. That's why analyzing and auditing your lead data can... Continue Reading

Don’t Drop That Lead

In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that... Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year's resolution for 2017, and it's one you'll want to pay attention to. In a matter of months, Google will be moving to a "mobile-first" search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile... Continue Reading

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they're searching for on the web. It's now possible to book appointments through Google, right from the search results page. Here's why that's potentially good news -- and bad news -- for your practice. The Knowledge Graph Whenever someone searches... Continue Reading

Want the Most From Your Marketing Spend: Empower Your Front Office

I was fortunate enough to spend the New Year's holiday in Thailand. Before I left, some stateside friends urged me to visit the Mandarin Oriental, an amazing riverside resort renowned the world over for its service. But much to my surprise, the service I actually experienced left a lot to be desired. This got me... Continue Reading

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