Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

Strategic Planning and the Medical Practice

2015 is right around the corner … do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan execution and accountability For this… Continue Reading

Hiring a PR Firm

In February, Etna hosted a webinar on generating local media coverage that featured 3 public relations experts who specialize in the field of aesthetic medicine. One of the most common questions we received from attendees was, “How do I go about hiring a PR firm if I decide I can’t do it myself?” If you don’t have time for the… Continue Reading

Email Essentials Part 1: Email Etiquette for the Medical Front Office

A 2011 study that examined the email response patterns of 114 aesthetic clinics showed that 36% failed to respond to new patient inquiries. In part one of Email Essentials I’ll explain how improved email etiquette can help your practice better retain leads. Email Etiquette Respond promptly (within 5 minutes!). You are 100 times less likely to connect with a lead… Continue Reading

Master Your Online Reputation: Go Beyond 5 Stars – Webinar from 9/17/13

Surgeons worldwide are concerned about online reputation, and for good reason. A recent study from Digital Assent showed that, for 72% of patients, poor doctor reviews could be a deal-breaker. In this 1 hour webinar I go beyond “5 stars” to help you understand the array of factors that impact your reputation online. You’ll learn how to proactively cultivate a… Continue Reading

Surgical Residents Series Part 5

  Part 5: Choosing a Marketing Partner When it comes time to select a marketing partner, what you don’t know can hurt you. Careful attention should be paid to the intersection between your needs and the needs of a potential marketing partner. Not all vendors are created equal; many vendors have areas of expertise or specialization that may or may… Continue Reading

Surgical Residents Series Part 4

  Part 4: What it Takes to Earn Top Google Rankings Today Google’s ever-changing criteria can make trying to rank on their first page organic search results feel like shooting at a moving target. In this video, I’ll tell you how to navigate those challenges to get your site on page one. What Are Top Rankings All About? Keywords &… Continue Reading

Surgical Residents Series Part 3

  Part 3: A Successful Website Starts With a Plan You wouldn’t start building a house without a plan. Likewise, there are 3 objectives that you’ll want to consider before you begin to build your website: Aesthetic Objectives Your site design should not only be beautiful, it should also differentiate and build a recognizable brand that reflects the image of… Continue Reading

Surgical Residents Series Part 2

  Part 2: Online Marketing Priorities Once you’ve decided on a practice model, you’ll start wearing a lot of hats in addition to your surgeon cap: entrepreneur, broadcaster, and regulator. After you’ve chosen an online marketing partner and begin to map out a strategy, beware of “shiny” new tactics to begin with. Instead, start with low risk, high return tactics… Continue Reading