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/ San Luis Obispo, CA 93401
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Archives

5 Tips for Blog Beginners

How many of you have read a blog? Chances are you have. In fact, 60% of Internet users read blogs, and this number is likely to increase. If you want to take advantage of the popularity of blogs for your online marketing, check out some of these blogging tips to help get you started. Here are 4 beginner tips and… Continue Reading

Saying ‘I Do’ to Social Media

I’ve been married for close to 6 years and have truly loved every moment. Even the hard ones. It’s in those hard times that I’ve realized why I married my husband. To this day, and 2 beautiful daughters later, I still call him my best friend. Working in the ever-changing world of social media, I’ve realized that social media is… Continue Reading

Don’t Be Shy With Social: 3 Ways to Share With Patients

If you’re an Etna social media marketing client, you recognize the value that comes from sharing a more “social side” to your practice. Maybe you’ve actively posted for years, or maybe you’ve just scheduled your very first tweet. Either way, there may be an important piece of the puzzle you’re missing from your online efforts. Has a staff member recently… Continue Reading

3 Reasons Why Aesthetic Practices Should Invest in Social Media Marketing

I often receive push back from our clients when it comes to incorporating social media into their online marketing plans. Many clients are concerned that social media is too expensive, that they don’t have the staff support it takes to curate photos or create daily posts, and they worry about security and patient privacy. While these factors are legitimate, it… Continue Reading

Social Pulls Ahead Once Again

In the rat race of digital marketing, social media continues to prove itself. Whether researchers are measuring the amount of time users spend on mobile apps like Instagram, or the number of searches on YouTube each day, Internet users are relying on social media for more of their news, information, and entertainment. Recently, two major shifts have occurred within the… Continue Reading

The Online Patient Migration

As birds migrate north in the spring, there’s a similar migration happening to your online patients. The only difference — your migrating patients are not returning to their original destination. With the steady increase of mobile device usage, the migration was bound to happen. People are moving away from your website and taking flight to third-party platforms such as Yelp,… Continue Reading

Why Social Media Marketing Is Like Designing a Greeting Card

Once upon a time, before social media posts were the mainstay to wish a friend a happy birthday, congratulate a couple on their engagement, or announce a baby-on-the-way, there were greeting cards. Of course, they’re still around today, but they are increasingly becoming a bit of an old-fashioned convention, at least for younger generations. When you do receive a card,… Continue Reading

Part 2 of 2: Medical Marketing Predictions for 2015 (and How to Capitalize on Them Now)

Watch part 2 of our 2-part series as President Ryan Miller gives his 2015 online medical marketing predictions and practice tips to help your business capitalize. Here’s a rundown of the predictions: Prediction 6: Mobile Is Mainstream We’re seeing our world today through mobile devices. With success in mind, we need to recognize that in the world around us and… Continue Reading

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