Etna Interactive
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/ San Luis Obispo, CA 93401
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Archives

Google, HealthGrades, and You

Google is always adding new and innovative ways for people to interact with the brands they’re searching for on the web. It’s now possible to book appointments through Google, right from the search results page. Here’s why that’s potentially good news — and bad news — for your practice. The Knowledge Graph Whenever someone searches for a branded term, Google… Continue Reading

Responding to Online Doctor Reviews

Did you know? 3 in 4 patients will stay away from doctors if their online reputation isn’t great? On the flip side, if visitors see nothing but 5-star reviews, they get suspicious. So, what’s the goal with online reviews? Finding a balance. One bad review won’t kill you, but it can’t be your only review. How do you handle negative… Continue Reading

Advanced Online Marketing & Prioritizing Channel Deployment

Everyone wants higher search engine rankings for his or her practice. That’s the goal of online marketing isn’t it? Fixating on rankings has caused many practice leaders to forget that, at the end of the day, the real measure of success is how many new patients you attract to your practice from your online efforts. While each of our past… Continue Reading

The 1 Thing to Remember for Facebook Marketing in 2015

As we move into a new year, it’s no surprise Facebook has released another BIG announcement. Keeping up with Facebook marketing changes is like keeping up with the Kardashians! It never ends! Over the years, changes such as the removal of Fan gates on Facebook applications or not allowing more than 20% text in cover graphics have been frustrating for… Continue Reading

Social Media: How Does It Fit Into Your Marketing Strategy?

I need social media to rank on Google, right? But it’s impossible to measure return on investment with social media, so how do I know if it’s working? The answers might surprise you. In this webinar, Etna’s social media manager, Ashley Williams, penetrates the fog surrounding social media marketing with real data, solid strategies, and actionable steps you can execute… Continue Reading

Local Search – Put Your Pin on the Map

The regional battle for first page rankings now involves fighting the Superpowers; national and regional power players occupy more top rankings than ever before. Expand Your Online Strategy for a Changing Local Landscape How will you improve Web and map rankings when Google detects the searcher’s location? How will you improve Web and map rankings when the search phrase references… Continue Reading

Worldwide Implications for Canada’s Anti-Spam Law

While it may come as a surprise to you, Canada’s anti-spam law (CASL) will have a global effect on commercial electronic messaging. As opposed to the unsubscription-focused CAN-SPAM Act of 2003 in the U.S., CASL’s policy homes in on how people end up on marketing lists in the first place. Watch this video to learn the history and goals of… Continue Reading

5 Steps to Get Your Video Noticed on the Web

Many of our clients have invested time and money in producing videos that highlight their practice, their philosophy, and their results. But once the camera’s turned off, what’s the best way to share these videos with potential patients? Online it’s still all about the search engines. So how do you get your video to rank well in Google and YouTube… Continue Reading

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