Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

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What Works: Get Involved in the Patient Community

To strengthen his leadership in post-weight loss plastic surgery, Sacramento’s Dr. David Kaufman is active in this highly-connected community.  He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. “Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality.” – Dr. David Kaufman Create… Continue Reading

I’m Having Trouble Tracking Patient Referral Sources. Any Suggestions?

I’m having trouble tracking patient referral sources.  When I ask them how they found Dr. Cohen, the response I’m getting is “the website” or “the Internet”. No one seems to remember exactly how they find the website. Any suggestions? It’s a good problem to have – a steady stream of new patients from the Web.  But it’s very common that by… Continue Reading

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