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Etna Interactive

Web Marketing Stuff I Didn’t Even Know Existed

As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started... Continue Reading

Etna Interactive

Eight Ways to Promote Your Business This Weekend

Every so often I'll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they... Continue Reading

Etna Interactive

Why Would I Exchange Links With Another Site?

Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem.  If two sites were essentially the same...similar content, similar structure...which one should they rank ahead of the other?  To come up with an answer they borrowed a tactic from the real world of human... Continue Reading

Etna Interactive

How Many Domain Names (Web Addresses) Should I Have For My Site?

For this question we'll paraphrase what we get asked almost daily by new clients, "How many domain names (web addresses) should I have for my site?" The short answer is, "EXACTLY ONE".  If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here's... Continue Reading

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We've made it easy to lead your marketing planning with our strategy inputs worksheet. Organize your business information and prepare for a meaningful conversation about your online marketing strategy.