Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Archives

Web Marketing Stuff I Didn’t Even Know Existed

As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I’ve learned since I started here: Google is the Boss… Continue Reading

Eight Ways to Promote Your Business This Weekend

Every so often I’ll find a little spare time during the weekend and get to thinking about my online marketing. What can I do with just a few hours that will make a difference in the success of my online marketing efforts? It always gets us excited when one of our clients asks what they can do themselves to make… Continue Reading

Why Would I Exchange Links With Another Site?

Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem.  If two sites were essentially the same…similar content, similar structure…which one should they rank ahead of the other?  To come up with an answer they borrowed a tactic from the real world of human resources. Let’s say you are… Continue Reading

How Many Domain Names (Web Addresses) Should I Have For My Site?

For this question we’ll paraphrase what we get asked almost daily by new clients, “How many domain names (web addresses) should I have for my site?” The short answer is, “EXACTLY ONE”.  If your one domain name has an obvious phonetic variation, then you might need a second domain (for example drjohnsmith.com and doctorjohnsmith.com). Here’s the quick and dirty explanation… Continue Reading

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