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Medical Device Manufacturers

As a medical device manufacturer, your company is innovative and inspired. You deserve a Web vendor that shares your enthusiasm.

While it's important to spread the word about the value of your products, your energy is better directed toward further development and enhanced customer service. You can leave your medical device marketing and Web design entirely in our capable hands. We take the lead while making sure all of your stakeholders remain involved in key decisions and review cycles.

Your Needs

  • Education
    You benefit when doctors and patients are informed about your key product benefits. Help them learn about your product and convince them that yours is the device of choice.
  • Accuracy
    Legal guidelines are very stringent for medical device manufacturers. You need to be sure that our content will never compromise your business or your reputation. We work closely with every client to ensure clinical accuracy and regulatory compliance.
  • Responsiveness
    Your time is valuable. When you have the time to talk, you want to know that there will be someone available. We're responsive to emails and phone calls.
  • Trackable ROI
    Traditional marketing may seem like a black hole – you invest your money, but the results are a mystery. We're all about metrics, and provide our clients tools to track their results down to the penny.

We have developed long-standing relationships with many prominent medical device manufacturers including:

  • Allergan
  • ZELTIQ™
  • LifeCell
  • Merz Aesthetics
  • Cutera®

We've earned their loyalty, as we've shown repeatedly over time that we will deliver what we promise.


Next Steps

Find out more about Etna Interactive when you continue browsing our site:

Or, if you're ready to see what we can do, give us a call at (866) 374-3762. We can help your organization right off the bat by providing a free scorecard of your site, a personalized assessment that highlights strengths and weaknesses in over half a dozen categories.


Q & A Corner

Here are just a few common questions we've heard from medical device and equipment manufacturers about marketing and Web design.

We already have a Web site. How can you help?

If your company's existing site design and layout are on the right track, we can make targeted improvements to improve usability and get product information found in the search engines. In some cases, we may recommend a more extensive redesign. In practically every case, we will retain the best aspects of your site while extending the Web presence for the company and its products.

What will you do to customize our site?

Our design and development process often begins with an in-depth discovery session, where the team assigned to your project will get to know you front to back, inside and out. From there, we create unique designs and content to strengthen your connection with your customers online. All along the way, we'll ask for your input and be available for questions.

What happens after the new site is launched?

As soon as your site goes live, we begin efforts to market the site so that it will be found by the people you want to reach. We'll track your positions in the popular search engines and report out statistics like site traffic and monthly leads. We'll develop a customized marketing plan just for your organization and product offerings.

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