Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Monthly Archives: April 2013

Patient Referral Survey Yields Pretty ‘Cool’ Result

Wondering about which product generates the most patient referrals? So were we. As a data-driven company, we satisfy our curiosity by gathering information relevant to our clients’ needs. That’s why we recently surveyed 50 medical practices and asked them which aesthetic medical device or aesthetic pharmaceutical product prompted patients to contact them. The eye-opening results might surprise you. Coolsculpting.com emerged… Continue Reading

Typography Worth Celebrating

For the launch of the new site, a typographic hero graphic was needed to celebrate the company’s 10 year anniversary. Exploring a few initial styles, I settled on a calligraphic approach and excitedly broke out my sketchbook, pencils, and calligraphy pens. Following this, its digitization brought challenges but also the ability to freely adjust spacing, weight, and color. For the… Continue Reading

Responsive Sites for a Mobile World

Before the use of mobile devices was as common as it is now, we would build a website either to be viewed on a desktop computer or to be visited via mobile devices. Yes, you can view the desktop site on your phone, but all of the content is tiny and it’s hard to navigate throughout the site, which leads… Continue Reading

Marketing Writing: Topic Generation X, Y, Z

Blogs, articles, press releases, and most other forms of marketing writing for our clients begin with the development of an initial topic. Outwardly simple, generating effective topics is often one of the most difficult aspects of the writing process. Stating the Obvious Simply put, topics should clearly distinguish the direction of content. The writer provides a reference point for ensuring… Continue Reading

Our Love/Hate Relationship with SEO

I’d like to tell you that our writers love search engine optimization (SEO), but that wouldn’t be entirely true. In reality, most good Web copywriters have a love/hate relationship with those pesky keywords. It would be much easier to write eloquent prose without having to incorporate the sometimes-awkward phrases that attract the search engines like some sort of morphemic magnet.… Continue Reading

HTML5: The Future is Now

Even before Apple’s Steve Jobs published his “Thoughts on Flash,” it was clear to developers around the world that HTML5 would be the markup language underlying the best websites on the Internet for many years to come. The adoption of HTML5 by the most popular modern Web browsers – Internet Explorer 9, Safari, Firefox, Chrome, and Opera – was eagerly… Continue Reading

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