Monthly Archives: February 2008

Etna Interactive

Build Links to Boost Your Site Ranking

When I say the word "links," what first comes to mind? If you're an avid golfer, maybe you have a vision of teeing up on a sunny morning. If style's your thing, maybe you think "cufflinks." But when it comes to your online marketing, links are a crucial component in your efforts to rank well... Continue Reading

Etna Interactive

Optimize for the Right Keyword Phrases

Some might say the first rule of Search Marketing is that there are no rules. While the game is indeed ever-changing, there is at least one rule you need to live by: to be successful in online marketing, you must choose the right keyword phrases to target every step of the way – from site planning through... Continue Reading

Etna Interactive

Track the Success of Your Site

Last week we talked a bit about the business insights buried in your Web site statistics. Now it's time to do some more detailed detective work. Your Web stats are a powerful tool for understanding your site's strengths and weaknesses, but they're not foolproof, and their biggest limitation is that they are inherently anonymous. Get... Continue Reading

Etna Interactive

How to Make Sense of Website Statistics

For those of you into integers, marveled by metrics, driven by data (or now, annoyed by alliteration), your Website statistics are virtual goldmines of insight...if you know what to look for. If you haven't yet spent time looking at your Website statistics, ask your Website host for access. Etna Interactive clients can email [email protected] to request the... Continue Reading

Ready for More From Your Marketing?

We've made it easy to lead your marketing planning with our strategy inputs worksheet. Organize your business information and prepare for a meaningful conversation about your online marketing strategy.