From Panic to Prosperity: Jewell Plastic Surgery

After another vendor’s unscrupulous SEO tactics got the clinic blacklisted by Google, Jewell Plastic Surgery virtually disappeared from search results. Leads dropped dramatically, along with revenue. According to Practice Manager Mary Jewell “We were unaware of what our former SEO company had done or how to fix it. We truly felt invisible.”

“We’ve come to trust Etna implicitly.”

They approached Etna with an urgent need for an SEO overhaul, including optimization for mobile devices, to resuscitate website traffic and bring in consults. The Etna team immediately deployed ethical and sustainable SEO to improve site rankings, including improved technical optimization, site functionality, and opportunities for patients to connect with Dr. Jewell. The practice has gone from invisible to in demand, with triple the website traffic and monthly consult requests.

Starting Strong:
Dr. Steven Camp

Dr. Steven Camp and his wife, Sara, approached Etna looking for a marketing partner who could translate their vision for their new, single-surgeon practice into a robust online presence that attracted quality leads. “We needed a website and online presence that really captured what we did in our office, the quality and connection we provided,” said Dr. Camp.

“Etna keeps us ahead of the curve.”

Etna helped them build a brand that communicated professionalism with a sense of fun. A new, mobile-first website design, and a robust marketing mix of social media, paid advertising, SEO, and content marketing produced results almost immediately.

Since 2016, their growth has been remarkable. Revenue has more than tripled. Website traffic has increased by 735%. Leads are up almost tenfold. And Dr. Camp is now established as one of the leading plastic surgeons in Texas.

Sorted, Streamlined, and Supercharged: DermSurgery Associates

With more than 15 locations, DermSurgery Associates contacted Etna seeking dermatology marketing solutions at the scale of their practice that would unlock new avenues for growth. "We needed a partner who could build a modern website that not only looked great, but which would drive more targeted patients to our practice locations," says Dr. Esta Kronberg.

“We felt very fortunate that we had the opportunity to let Etna take care of us.”

We installed Etna's SILO for WordPress to streamline site updates, expand visibility in Google search, and improve UX by serving patients the procedure, provider, and location information they need. Within just a few short months, online inquiries have nearly doubled.

Making the Most of a Great Reputation: Weiler Plastic Surgery

With a half-dozen locations in Southern Louisiana, Weiler Plastic Surgery had an impeccable reputation for years, but they wanted a way to consistently generate new reviews without added effort. According to practice founder Dr. Jonathan Weiler, “We know how important it is to have a steady stream of patient reviews posted online, but following through on every opportunity can be challenging.”

“We know that Etna is always looking out for our success.”

Then we deployed Etna’s Reputation Ally platform to automate review solicitation. Its simple, intuitive interface provided the tool the practice needed to capture and manage online reviews easily. They saw an immediate and sustained boost of 3 times the average number of monthly reviews and a 51% increase in Google Local Search referrals after Reputation Ally’s deployment.

Getting More from a Great Photo Gallery: The Center for Cosmetic Surgery

Our partner, The Center for Cosmetic Surgery in Colorado, had built a robust gallery loaded with more than 1,850 cases. That passive collection of impressive before-and-after images was just begging to be used an active tool for patient attraction. Practice founder Dr. Steven Vath said “Our surgeons and med spa staff do outstanding work; we wanted to showcase that more.”

“Etna is always finding opportunities for us to grow.”

Etna migrated their cases into our Curator B&A gallery platform. They have seen a 6-fold increase in the average daily click-throughs from a previously untapped channel, and they’re not alone. Etna clients capture 61% of before-and-after search results nationally on mobile.

Achieving More for Less: The Wall Center for Plastic Surgery

As the costs of Google Ads surged 45% per new patient lead, the Wall Center for Plastic Surgery approached Etna to maximize its search advertising spend. The practice sought to combat inflating advertising costs and attract more patients in its competitive Louisiana market.

“Our partnership with Etna has been invaluable.”

We set up a PPC campaign to deliver an exceptional end-to-end experience that enhanced their Google Quality Score and drove down costs. With careful monitoring and a flexible, proactive approach, we helped The Wall Center smash industry benchmarks for search advertising. The practice has achieved more than a 48-to-1 return on marketing spend and a 45% reduction in cost per lead. Even better: New patient inquiries have jumped nearly 50%.