From Panic to Prosperity: Jewell Plastic Surgery

After another vendor’s unscrupulous SEO tactics got the clinic blacklisted by Google, Jewell Plastic Surgery virtually disappeared from search results. Leads dropped dramatically, along with revenue. According to Practice Manager Mary Jewell “We were unaware of what our former SEO company had done or how to fix it. We truly felt invisible.”

“We’ve come to trust Etna implicitly.”

They approached Etna with an urgent need for an SEO overhaul, including optimization for mobile devices, to resuscitate website traffic and bring in consults. The Etna team immediately deployed ethical and sustainable SEO to improve site rankings, including improved technical optimization, site functionality, and opportunities for patients to connect with Dr. Jewell. The practice has gone from invisible to in demand, with triple the website traffic and monthly consult requests.

Starting Strong:
Dr. Steven Camp

Dr. Steven Camp and his wife, Sara, approached Etna looking for a marketing partner who could translate their vision for their new, single-surgeon practice into a robust online presence that attracted quality leads. “We needed a website and online presence that really captured what we did in our office, the quality and connection we provided,” said Dr. Camp.

“Etna keeps us ahead of the curve.”

Etna helped them build a brand that communicated professionalism with a sense of fun. A new, mobile-first website design, and a robust marketing mix of social media, paid advertising, SEO, and content marketing produced results almost immediately.

Since 2016, their growth has been remarkable. Revenue has more than tripled. Website traffic has increased by 735%. Leads are up almost tenfold. And Dr. Camp is now established as one of the leading plastic surgeons in Texas.

Sorted, Streamlined, and Supercharged: DermSurgery Associates

With more than 15 locations, DermSurgery Associates contacted Etna seeking solutions at the scale of their practice that would unlock new avenues for growth. "We needed a partner who could build a modern website that not only looked great, but which would drive more targeted patients to our practice locations," says Dr. Esta Kronberg.

“We felt very fortunate that we had the opportunity to let Etna take care of us.”

We installed Etna's SILO for WordPress to streamline site updates, expand visibility in Google search, and improve UX by serving patients the procedure, provider, and location information they need. Within just a few short months, online inquiries have nearly doubled.