Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Monthly Archives: December 2012

I’m Having Trouble Tracking Patient Referral Sources. Any Suggestions?

I’m having trouble tracking patient referral sources.  When I ask them how they found Dr. Cohen, the response I’m getting is “the website” or “the Internet”. No one seems to remember exactly how they find the website. Any suggestions? It’s a good problem to have – a steady stream of new patients from the Web.  But it’s very common that by… Continue Reading

How Many Before and After Photos Are Enough?

We are working with a long-time client on redesigning their site.  The practice manager asked, “About how many pictures ideally do we need on the website? We obviously don’t have enough, but how high are we aiming?” Presenting before and after photos on your website isn’t just about quantity, it’s also about quality.  Simply stated, you want many well photographed… Continue Reading

Do you have any tips for taking great before and after photos?

How can I get great looking procedure photos to help build my online gallery? By following a few simple tips, you’ll be snapping pictures like a pro in no time, and building up your galleries with real patient cases. We’ve put together some helpful hints and a few sample pictures to help you get great clinical photos that will encourage… Continue Reading

The Perfect (Online) Product Launch

  Technology is always changing in the medical field, and new products are constantly introduced into the marketplace. Launching your new product will require strategic online marketing tactics in order to be successful. President Ryan Miller explains what you need to consider before taking the plunge. In this video, you’ll learn the medical web marketing formula for a perfect product… Continue Reading

How Do I Find an SEO Vendor I Can Trust?

I get this question almost every day, “How do I find an SEO vendor I can trust?” We promise our clients that we will not help a competing practice within 15 miles of their location.  Today that means that we turn away about 8 out of every 10 new business opportunities.  Inevitably, the surgeon or dermatologist who wanted our services… Continue Reading

Is Mobile Marketing Right for Your Practice?

  The way people use the Internet is changing. By 2013, more people will be using mobile phones than PCs to get online. So, yes! It’s time to start adapting your Web presence to serve the mobile user. Your current website, developed for a full-size screen, will still work, but it just won’t be that convenient. We look at what… Continue Reading

Pay-Per-Lead Medical Marketing

Are pay-per-lead marketing programs legal? An emerging trend in medical marketing treats patients like commodities and puts medical professionals in serious legal peril.  Pay per lead programs, a popular form of online affiliate marketing, are popping up like weeds in the elective healthcare industry.  These programs charge a set fee for the name and contact information of a patient interested… Continue Reading

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