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Monthly Archives: March 2014

Hiring a PR Firm

In February, Etna hosted a webinar on generating local media coverage that featured 3 public relations experts who specialize in the field of aesthetic medicine. One of the most common questions we received from attendees was, “How do I go about hiring a PR firm if I decide I can’t do it myself?” If you don’t have time for the… Continue Reading

Five Steps to a Content Marketing Plan

At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it’s no longer just about providing information. We all want to be seen on the Web, and to be found, you must have a compelling reason. You… Continue Reading

Reputation: Are You Killing It, or Getting Killed?

Online reputation has been a hot topic for over a year now. And, while this will probably be the last time I cover the topic this year, I’m excited to share some new and compelling data we’ve collected that will help guide your practice’s online reputation strategy. Qualitative Analysis of Online Complaints Study Criteria & Methodology 100 aesthetic clinics examined… Continue Reading

Making the News Webinar Follow-up Questions

We had so many great questions from February’s Making the News webinar! Although we ran out of time to answer all your questions during the webinar, I’ve asked our presenters to answer the questions we couldn’t get to in the text below. Feel free leave a comment below if you have additional questions about earning local media coverage for your… Continue Reading

A Personal Touch With Real Patient Photos

The stock photo rut. Many designers have been there and few have escaped with their sanity. Hours and hours can be spent clicking through endless pages of photos in search of the perfect model image for a new Web design. Age, hair color, skin tone, clothing (or lack thereof), facial expressions, and setting are all things taken into consideration, and… Continue Reading

ICD-10 Preparedness for Procrastinators

This hourlong webinar, hosted by Etna Interactive President Ryan Miller and presented by KarenZupko & Associates, Inc. President Karen Zupko, outlines a specific, practical, and actionable plan of what you can do to prepare for the ICD-10 launch Oct. 1. Even if only a small percentage of your revenue comes from reconstructive surgery, you’ll miss that 20% if it’s not… Continue Reading

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