Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of...
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Running paid ads isn’t just about immediate leads; it’s about maintaining visibility, building trust, and capturing demand when it matters most. Even during slower periods or times of uncertainty, continuing to invest in platforms like Facebook and Google Ads can position your practice for stronger long-term growth. With just about everyone embracing social media as...
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"Should I be using Google Ads or Facebook Ads?" This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month's blog post, CEO Ryan Miller discusses the difference between the two, as well...
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