Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of... Continue Reading
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Category Archives: Social Advertising
Social media platforms play a critical role in keeping us informed, entertained, and, most importantly, connected. With COVID-19’s shelter-in-place orders and social distancing mandates, this has never been more true. With just about everyone embracing social media as their go-to source for both personal communication and updated business information, the time is ideal for your... Continue Reading
"Should I be using Google Ads or Facebook Ads?" This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month's blog post, CEO Ryan Miller discusses the difference between the two, as well... Continue Reading