Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Monthly Archives: November 2014

Social Media: How Does It Fit Into Your Marketing Strategy?

I need social media to rank on Google, right? But it’s impossible to measure return on investment with social media, so how do I know if it’s working? The answers might surprise you. In this webinar, Etna’s social media manager, Ashley Williams, penetrates the fog surrounding social media marketing with real data, solid strategies, and actionable steps you can execute… Continue Reading

Strategic Planning and the Medical Practice

2015 is right around the corner … do you have your plan in place to be more successful in the new year? This hourlong webinar will explore: Effective approaches to develop your strategic plan How to capture critical insights and assess competitive forces Ways to align your team and your objectives Tools to assure plan execution and accountability For this… Continue Reading

8 Things I Learned in a Newsroom That Apply to Social Media

As someone who spent the first 8 years of my career working in a couple of (fantastic) TV newsrooms, I feel fortunate to have landed in social media marketing. That’s because it offers many of the same characteristics I loved about news, as well as a constant stream of opportunities to learn something new. Each day I am amazed by… Continue Reading

3 Opportunities to Blog Effectively – Content

Watch part 1: 3 Opportunities to Blog Effectively – Headlines Creating engaging blog content makes it easier for potential patients to understand what differentiates your practice and products. From formatting text to connecting your social media properties, there are countless tips and tricks for making sure your blog is seen. This video touches on 3 opportunities for developing engaging blog… Continue Reading

Email Marketing: Why It Is Still the Best Way to Reach Your Patients

Isn’t email marketing passé in this era of social media? Not according to the numbers. Watch this 30-minute webinar in which we explore: New data that shows email marketing consistently outperforms social media The best practices for growing your email subscriptions Advice to dramatically reduce the time required to produce your campaigns Tips to maximize deliverability and campaign response

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