More Content Is Easy. Better Content Takes Judgment.
In this video, Etna Interactive's Director of Marketing Strategy, Jessica White breaks down how AI has changed... Continue Reading
Etna Interactive
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San Luis Obispo, CA 93403-4016
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Category Archives: Content Marketing
Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead
Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading
Do Two Changes at Google Mean You Have to Change Your Procedure Pages?
As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the... Continue Reading
5 Tips for Blog Beginners
Chances are, you’re pretty familiar with blogs. In fact, 83% of internet users read blogs, and this number is likely to increase. Blogging is a form of content marketing, and for plastic surgery or medical spa practices, is a vital tool to connect with audiences, build trust, and establish authority. If you want to take... Continue Reading
Five Steps to a Content Marketing Plan
At one time, content was just content. People cared about educating their audience with quality information and making sure the grammar was accurate. Well today, content strategy is more powerful than ever, and it's no longer just about providing information. We all want to be seen on the Web, and to be found, you must... Continue Reading
What Should Healthcare Practices Write About? Content Marketing That Attracts Patients
Etna encourages content creation. So what should providers write about? Today’s patients don’t just browse, they research. According to content marketing strategy should focus on answering real questions, building trust, and reflecting how prospective patients actually think and act when making critical decisions about their care. What Questions Are Patients Already Asking? Patients are already... Continue Reading
