Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

Ten questions to ask when planning your online marketing strategy

What Clinic Leaders & Marketing Managers Are Doing Now to Shape 2021 Online Marketing Strategy

As 2020 comes to a close and we look ahead to the new year it is important to be thinking about your online marketing strategy, and to outline what projects you would like to accomplish and what goals you hope to achieve. Follow along as we walk through ten questions you should ask before planning this strategy to help ensure… Continue Reading

Aggregation Aggravation: Solving the Most Common and Costly Problems of Merging Medical Practices

In our latest webinar, industry experts Glenn Morley of BSM Consulting and Ryan Miller of Etna Interactive explore the most common problems of operations and communications that arise when multiple medical practices aggregate. Whether you are operating in a post-merger organization or anticipating acquisition, follow along as they cover real-world case studies and innovative strategies employed to improve culture, patient… Continue Reading

Is the Current Burst in Patient Demand a Bubble?

Across the continent, many elective medical clinics are reporting an unseasonal burst in new patient inquiries. In this short video we explore the factors driving the burst in demand and ask the question, could this be a bubble? We examine what historic data can tell us about current trends, and discuss what to expect for in the coming months. Presented… Continue Reading

Maintaining Your Momentum

If you aspire to maximize revenues and maintain a strong schedule through the fall, follow along in our latest webinar where Ryan guides us through 5 online marketing tactics that can drive immediate demand, and help you avoid last-minute holes in your schedule despite the decrease in patient demand we anticipate to happen later this summer. Webinar Transcription: Let’s go ahead and begin today, we’re… Continue Reading

Focused Efforts Yield Big Results

How should I spend my marketing budget? We hear this question a lot at Etna, and it’s one that deserves a great deal of consideration. Our clients understandably want to grow all procedures because they are talented in all of them. A broad-brush marketing approach, however, tends to produce lackluster results, and as a strategic partner, we recommend a more focused strategy.   Why Focus Your Strategy?  If you instructed… Continue Reading

DATA: How COVID-19 is Impacting Elective Medical Inquiries Online Over Time

At Etna Interactive, we continually analyze millions of leads across hundreds of elective medical clinic locations. Included in this data set are clinics of the following specialties: Plastic surgery, facial plastic surgery, medical and cosmetic dermatology, ophthalmology, and medical spa. In this era of COVID-19, things are changing on a sometimes daily basis, and scrutinizing the data is more important… Continue Reading

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do now to build the pipeline… Continue Reading

Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive’s CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three months. Related Links: Guides: DIY… Continue Reading

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