Etna Interactive
2040 Broad St
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Category Archives: Strategic Consulting

New Privacy Features from Apple Forever Corrupt Your Google Analytics Data

Confused about the recent dramatic changes in your Google Analytics data? Wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these updates are permanent, you can adapt to the new analytics landscape. Join our CEO,… Continue Reading

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What Is GA4 & How Will Converting From Google Analytics Affect You?

Summary  This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible. Making it measurable is a core company value at Etna.… Continue Reading

Digging Out the Data: A Case for Measurement as a Core Company Value

“Make It Measurable” is one of Etna Interactive’s core values, and we take our values to heart! In our plastic surgery marketing agency, we find that this, along with our other values such as “Work with Purpose & Passion,” “Be Fair & Considerate,” “Do Uncommonly Good Work,” and “Play the Long Game,” make us successful in our work with our… Continue Reading

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

As the demand within the aesthetic space continues to increase, we are seeing more and more businesses grow and expand their service offerings to stay competitive within the industry. If you are considering introducing a new product or treatment within your clinic, follow our step-by-step guide to ensure you are prepared on how to make the most of your product… Continue Reading

How New Apple iOS 15 ​ Privacy Features Impact Medical Marketing

Interested in learning how you can enhance your email marketing performance in the age of rising consumer privacy? In our latest blog, Etna CEO Ryan Miller walks us through the newest updates affecting email marketing data and what to consider during these efforts moving forward. Follow along for tips on how to make the most of your relationship with your… Continue Reading

Industry Expert Series: Advice to amplify Aesthetic Revenues

Industry Experts Series: Advice to Amplify Aesthetic Revenues

In the latest installment of our Industry Experts Series, we had the pleasure of hosting Terri Ross, Founder and Co-CEO of APX Platform and Terri Ross Consulting. In this webinar, Etna CEO Ryan Miller and Terri discuss common inquiries we receive from aesthetic clinic leaders including best practices for pricing strategy and how to maximize revenues within the practice. Follow… Continue Reading

Optimizing Page Experience: What You Need to Know

Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along as CEO Ryan Miller walks… Continue Reading

Online Marketing Advice for Startup Clinics

With over 20 years of experience helping businesses grow within the elective healthcare industry, here at Etna we have seen all kinds of success and failure. In our latest blog, CEO Ryan Miller takes us through 12 lessons startup clinics should consider before opening in order to avoid painful mistakes that have the potential to complicate business in the years… Continue Reading

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