Category Archives: Strategic Consulting

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6 Keys to Medical Spa Marketing in an Iffy Economy

Table of Contents A Website with Beauty & Brains  A Fresh, Captivating Blog Engaging Permission-Based Marketing Standout Social Media Laser-Focused Online Advertising A Glowing Online Reputation Staying on top in today’s ultra-competitive medical spa market is a challenge under the best of circumstances. Add to that economic uncertainty, and it becomes even more important that... Continue Reading

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Benefits of Using Generative AI in Your Healthcare Practice

The generative AI application landscape is vast, but when it comes to effectively using generative AI within your healthcare practice, you may find yourself perplexed. We’ve summarized some of the useful applications of generative AI that can benefit you and your business, along with examples to provide as much clarity as possible. Join Ryan Miller,... Continue Reading

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Google Analytics 4 vs. Universal Analytics: What Every Practice Should Know

The change from Universal Analytics to Google Analytics 4 will affect how your website performance data are reported, and we want you to be ready. We’ve highlighted some differences between both platforms and some of the transitional issues we’ve observed. Join our CEO Ryan Miller as he outlines what steps Etna is taking to get our... Continue Reading

Ten questions to ask when planning your online marketing strategy

Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead

Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading

New Privacy Features from Apple Forever Corrupt Your Google Analytics Data

If you've been conducting site traffic analysis you've probably noticed some big changes in your Google Analytics data. You're likely wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these... Continue Reading

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What Is GA4 & How Will Converting From Google Analytics Affect You?

Summary  This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible.... Continue Reading

Digging Out the Data: A Case for Measurement as a Core Company Value

“Make It Measurable” is one of Etna Interactive’s core values, and we take our values to heart! In our plastic surgery marketing agency, we find that this, along with our other values such as "Work with Purpose & Passion," "Be Fair & Considerate," "Do Uncommonly Good Work," and "Play the Long Game," make us successful... Continue Reading

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