Etna Interactive
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Category Archives: Strategic Consulting

How New Apple iOS 15 ​ Privacy Features Impact Medical Marketing

Interested in learning how you can enhance your email marketing performance in the age of rising consumer privacy? In our latest blog, Etna CEO Ryan Miller walks us through the newest updates affecting email marketing data and what to consider during these efforts moving forward. Follow along for tips on how to make the most of your relationship with your… Continue Reading

Industry Expert Series: Advice to amplify Aesthetic Revenues

Industry Experts Series: Advice to Amplify Aesthetic Revenues

In the latest installment of our Industry Experts Series, we had the pleasure of hosting Terri Ross, Founder and Co-CEO of APX Platform and Terri Ross Consulting. In this webinar, Etna CEO Ryan Miller and Terri discuss common inquiries we receive from aesthetic clinic leaders including best practices for pricing strategy and how to maximize revenues within the practice. Follow… Continue Reading

Optimizing Page Experience: What You Need to Know

Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along as CEO Ryan Miller walks… Continue Reading

Online Marketing Advice for Startup Clinics

With over 20 years of experience helping businesses grow within the elective healthcare industry, here at Etna we have seen all kinds of success and failure. In our latest blog, CEO Ryan Miller takes us through 12 lessons startup clinics should consider before opening in order to avoid painful mistakes that have the potential to complicate business in the years… Continue Reading

Ten questions to ask when planning your online marketing strategy

What Clinic Leaders & Marketing Managers Are Doing Now to Shape 2021 Online Marketing Strategy

As 2020 comes to a close and we look ahead to the new year it is important to be thinking about your online marketing strategy, and to outline what projects you would like to accomplish and what goals you hope to achieve. Follow along as we walk through ten questions you should ask before planning this strategy to help ensure… Continue Reading

Aggregation Aggravation: Solving the Most Common and Costly Problems of Merging Medical Practices

In our latest webinar, industry experts Glenn Morley of BSM Consulting and Ryan Miller of Etna Interactive explore the most common problems of operations and communications that arise when multiple medical practices aggregate. Whether you are operating in a post-merger organization or anticipating acquisition, follow along as they cover real-world case studies and innovative strategies employed to improve culture, patient… Continue Reading

Is the Current Burst in Patient Demand a Bubble?

Across the continent, many elective medical clinics are reporting an unseasonal burst in new patient inquiries. In this short video we explore the factors driving the burst in demand and ask the question, could this be a bubble? We examine what historic data can tell us about current trends, and discuss what to expect for in the coming months. Presented… Continue Reading

Maintaining Your Momentum

If you aspire to maximize revenues and maintain a strong schedule through the fall, follow along in our latest webinar where Ryan guides us through 5 online marketing tactics that can drive immediate demand, and help you avoid last-minute holes in your schedule despite the decrease in patient demand we anticipate to happen later this summer. Webinar Transcription: Let’s go ahead and begin today, we’re… Continue Reading

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