In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn't always easy. "Dropping leads" means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that... Continue Reading
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Monthly Archives: September 2017
If there's one thing we can count on with Google, it's change, and the search giant's latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include... Continue Reading