Monthly Archives: April 2014

Etna Interactive

Will Doctors See New Restrictions on the Use of Testimonials?

In the U.S., the Securities and Exchange Commission (SEC) has issued article in Investment News. With online reputation a legitimate concern for many doctors and the dissemination of only favorable reviews likely to be restricted, what is a physician to do? Our own research – and reports from the likes of – suggests that... Continue Reading

Etna Interactive

Our Best Source of Marketing Writing Topics: You!

Part of my role as an editor here at Etna is to come up with topic ideas for the news releases, blog posts, and articles that we write for our clients. These help get lots of published material out there to earn quality links back to our clients’ sites. Let me tell you, generating interesting,... Continue Reading

Etna Interactive

Secrets That Will Save Your Reputation

New research reveals exactly where a doctor's reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice's unexpected reputation risk is concentrated — and how to avoid it. Ryan... Continue Reading

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