Etna Interactive
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Monthly Archives: April 2014

Will Doctors See New Restrictions on the Use of Testimonials?

In the U.S., the Securities and Exchange Commission (SEC) has issued new guidance on how investment advisers can use client reviews that are posted on independent websites. Many U.S. states and international regions already impose restrictions on the use of patient testimonials in physician advertising. Will medical professionals soon see new restrictions similar to the financial industry? I think the… Continue Reading

Our Best Source of Marketing Writing Topics: You!

Part of my role as an editor here at Etna is to come up with topic ideas for the news releases, blog posts, and articles that we write for our clients. These help get lots of published material out there to earn quality links back to our clients’ sites. Let me tell you, generating interesting, relevant marketing writing topics month… Continue Reading

Secrets That Will Save Your Reputation

New research reveals exactly where a doctor’s reputation is at risk online and sheds light on the smartest strategies to protect your good name. In this 60-minute webinar, host and moderator Ryan Miller talks to 3 industry experts to discover where your practice’s unexpected reputation risk is concentrated — and how to avoid it. Ryan Miller, Etna Interactive, host and… Continue Reading

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