Monthly Archives: December 2013

Etna Interactive

The Changing Face of Google’s Local Search

A whirlwind of changes that started in June of this year have altered the way Google displays its local search results. And, as the dust begins to settle, a new normal is emerging that will require a shift in your local marketing strategy. The regional battle for first page rankings now involves fighting the Superpowers;... Continue Reading

Etna Interactive

How To Jump-Start Your Social Media Campaign With Email Marketing

You can jump-start your healthcare practice's social media campaign with Strategic email marketing extends your social reach by delivering your content directly to your audience, rather than relying solely on platform algorithms. When subscribers click through to your social posts, engage with your content, or share it on social media strategy is to use each... Continue Reading

Etna Interactive

Boston Marathon Project Heal, Logo Development

Developing a typographic logo is a challenge to express an idea, in this case a cause, thorough the structure and quirks of letterforms. For this piece, the city of Boston provided the inspiration. From its expressive sports team logo marks to the vernacular lettering and rich history, a multitude of display faces were available to... Continue Reading

Etna Interactive

Search Engines Yield Nearly Identical Inquiry Results

Everyone knows that Google holds the lion's share of the search market ... but does Google offer any inherent advantage in moving a person from prospect to patient? As it turns out, the data says, "No!" We wondered whether a Bing searcher was any more likely to become a patient than a Google searcher? We... Continue Reading

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.