Category Archives: SEO

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Benefits of Using Generative AI in Your Healthcare Practice

The generative AI application landscape is vast, but when it comes to effectively using generative AI within your healthcare practice, you may find yourself perplexed. We’ve summarized some of the useful applications of generative AI that can benefit you and your business, along with examples to provide as much clarity as possible. Join Ryan Miller,... Continue Reading

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Google Analytics 4 vs. Universal Analytics: What Every Practice Should Know

The change from Universal Analytics to Google Analytics 4 will affect how your website performance data are reported, and we want you to be ready. We’ve highlighted some differences between both platforms and some of the transitional issues we’ve observed. Join our CEO Ryan Miller as he outlines what steps Etna is taking to get our... Continue Reading

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Aesthetic Industry News & Trends – What’s Happening With Plastic Surgery & Medical Spa Consumer Demand

Worried about the search activity decline on Google Trends? While on the surface, plastic surgery terms seem to be equally impacted, there is a difference. Join our CEO, Ryan Miller, as he interprets plastic surgery and medical spa industry statistics.  Video Transcription: Hi again, it's Ryan Miller here with Etna Interactive. We're here today to talk... Continue Reading

Ten questions to ask when planning your online marketing strategy

Plastic Surgery Marketing Strategies: 10 Things You Can Do Today To Take the Lead

Tackling your plastic surgery marketing strategy can be daunting, but don't let it intimidate you. As a practice leader, you already have the knowledge to lead your strategic planning---really. This post will guide you through ten straightforward, do-able exercises that will help you replace your anxiety with excitement and eagerness to get your team working... Continue Reading

New Privacy Features from Apple Forever Corrupt Your Google Analytics Data

If you've been conducting site traffic analysis you've probably noticed some big changes in your Google Analytics data. You're likely wondering “Why is my site traffic down?” or “Why has my site geo traffic changed?” These differences are related to the two latest Apple iOS updates and how they affect Safari users’ privacy. While these... Continue Reading

Do Two Changes at Google Mean You Have to Change Your Procedure Pages?

As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the... Continue Reading

5 Ways to Take up More Real Estate in Google Search Results

Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in... Continue Reading

Four Ways to Increase Your Online Visibility

Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content... Continue Reading

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