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Category Archives: SEO

Top 10 Trends That Will Transform Your Online Marketing In 2018

Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below.   1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to speak… Continue Reading

5 Tips To Find More Facelift Patients Online

Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing efforts. Here’s how facelift patients… Continue Reading

Latest change at Google

Google Now Decides Who’s Best in Your Market

If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near… Continue Reading

In 2017, Mobile-First Is an Imperative

Google has made its New Year’s resolution for 2017, and it’s one you’ll want to pay attention to. In a matter of months, Google will be moving to a “mobile-first” search index — meaning your mobile experience will become a primary factor in how you rank for searches. In other words, web design and mobile design are officially the same… Continue Reading

The New Measures for Success Online

Out with the old and in with the new. At Etna Interactive, we are constantly adapting our online marketing efforts to help make your business successful. Follow along as we compare the old against the new measures of success: Ranking vs. Referrals Old Measure: Rankings Rankings are still important, but we can’t rely on them alone. Why? Because ranking will… Continue Reading

Keeping Up With Google+

We know. Keeping up with Google’s constant changes can be hard, especially because the effects can be felt across the entire Web. But here at Etna, we actually love keeping up with all the changes. Here’s the rundown on what you really need to know to keep your social media marketing on track — without all the extra tech-talk. Google’s… Continue Reading

Looking Back to See the Future: Google Rankings in 2015

It often seems that the criteria for ranking well on search engines (Google in particular) changes so fast that it is impossible to keep up. How do you know what will get you to the top and keep you there, and how do you know what tactic might be penalized next and get you in trouble? In this video, we… Continue Reading

Penguin and Your Practice

First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the “disavow” tool, thereby building Google’s “hit list.”… Continue Reading

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