Etna Interactive
709 Fiero Lane, Suite 43
/
San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014
Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in the search results. In this… Continue Reading
Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content is helpful to prospective patients.… Continue Reading
Last month Google released what they are calling the biggest change to online search in five years. In this blog, CEO Ryan Miller breaks down the reasons behind this change and how it is affecting our industry. While Google claims you are not able to directly optimize for this new type of search, there are five key steps you can… Continue Reading
In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading
Google My Business recently rolled out some new (and important) features within the platform. It’s especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month’s video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and how to utilize these changes… Continue Reading
 Now that we are about halfway into 2018, we can see 10 distinct trends emerging in the world of online medical marketing. These won’t be just flash-in-the-pan fads so it’s worth putting time, energy, and (everyone’s favorite) dollars towards the 10 themes below. 1. The Patient Journey Smart medical practices are tailoring their marketing message, keyword targeting, and marketing channels to… Continue Reading
Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing efforts. Here’s how facelift patients… Continue Reading
If there’s one thing we can count on with Google, it’s change, and the search giant’s latest SEO shift is going to have a direct effect on local search. The way people search is changing. The rise of voice search features on mobile devices has led to people using longer, more detailed search queries that include terms like “best” or “near… Continue Reading