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SLO Summit Series Inaugural Workshop Helps You “Manage Up”

Think about the hierarchy of your relationships at work. Where is most of your time and energy spent? For most people, it is reporting to people above them rather than having people report to them. If you’d like to get the most out of your working relationship with your supervisor, we’ve got a workshop for you. Developing a highly effective… Continue Reading

What Google’s BERT Algorithm Means for Medical Marketing

Last month Google released what they are calling the biggest change to online search in five years. In this blog, CEO Ryan Miller breaks down the reasons behind this change and how it is affecting our industry. While Google claims you are not able to directly optimize for this new type of search, there are five key steps you can… Continue Reading

Google Moves To Block Self-Serving Reviews

  In this month’s blog post, CEO Ryan Miller discusses the latest update at Google and how the search engine is now blocking what are known as self-serving reviews in search results. Read on to find out exactly what is considered a self-serving review and to learn the answers of some common questions that come along with this new policy.… Continue Reading

More Patients for Multi-Location Practices: The Ultimate Guide to Local SEO for Medical Groups

The recent trend toward consolidation has created unique marketing challenges for group practices with multiple locations and providers. Greatest among them is how to generate the right quantity and quality of new patient inquiries to satisfy all of your stakeholders. This webinar addresses the most pressing SEO and local optimization questions asked by group medical practices. You will also learn… Continue Reading

Learn how to improve your Google rankings

The #1 Thing Medical Offices Can Do To Improve Google Rankings

  In the ever-changing world of the internet it can feel difficult to keep up with what really matters in terms of where to focus your digital marketing efforts. Here at Etna one of our common sayings is ‘Google is King’ and in this month’s blog post, CEO Ryan Miller breaks down the one critical way you can make sure… Continue Reading

Practice Operations Health Check: Get ‘er Done Before 2020!

As we approach the new year, it’s time to start thinking ahead and ask ourselves: What do we need to be doing inside our clinics to end the year strong and be prepared for an even better 2020? In our latest installment of our Industry Experts webinar series, Elizabeth Monroe, COE, CPSS, PHR of BSM Consulting, a leading global heath care consulting… Continue Reading

A faster, better way to showcase your before and after cases online.

Curator B&A: A Faster, Better Way to Showcase Your Before and After Cases Online

Hi again it’s Ryan Miller with Etna Interactive and we’re going to do something today that we don’t do very often in our newsletter which is a little bit of self promotion. I’m really excited to announce the launch of our new software for photo gallery management called Curator B&A. Let’s take you through really quickly some of the features… Continue Reading

The best rewards programs determined for a medical practice.

Membership, Loyalty and Rewards Programs: A Survey of Best Practices

For most practices in the elective healthcare industry, competition is often on practice leader’s minds along with the importance of maintaining strong patient loyalty. As industry experts, we are often asked what are considered to be the best rewards program models and how they are run. There has not been a lot of research done around this topic so we… Continue Reading

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