Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

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Focused Efforts Yield Big Results

How should I spend my marketing budget? We hear this question a lot at Etna, and it’s one that deserves a great deal of consideration. Our clients understandably want to grow all procedures because they are talented in all of them. A broad-brush marketing approach, however, tends to produce lackluster results, and as a strategic partner, we recommend a more focused strategy.   Why Focus Your Strategy?  If you instructed… Continue Reading

DATA: How COVID-19 is Impacting Elective Medical Inquiries Online Over Time

At Etna Interactive, we continually analyze millions of leads across hundreds of elective medical clinic locations. Included in this data set are clinics of the following specialties: Plastic surgery, facial plastic surgery, medical and cosmetic dermatology, ophthalmology, and medical spa. In this era of COVID-19, things are changing on a sometimes daily basis, and scrutinizing the data is more important… Continue Reading

Building a Pipeline of Elective Surgery Patients

You’ve navigated the first stages of the pandemic and are finally able to look to the future. While you undoubtedly have a backlog of surgical cases eager to be scheduled, right now you have the time and availability to strengthen your own recovery. During this webinar, CEO Ryan Miller explores 6 things you should do now to build the pipeline… Continue Reading

How To Help Your Community On Social Media

How to Help Your Community on Social Media

At Etna Interactive, we cultivate success through partnership, and we know that many of our own clients partner with local organizations to help worthy causes in their areas. Right now, many charitable organizations are in need of resources, from blood banks desperate for donors to food banks running low on supplies to homeless shelters searching for more help.  Now is… Continue Reading

Everything you need to know about why you should be running pay-per-click ads on social media and Google during shelter-in-place

Why You Should be Running Facebook & Google Ads Right Now

Social media platforms play a critical role in keeping us informed, entertained, and, most importantly, connected. With COVID-19’s shelter-in-place orders and social distancing mandates, this has never been more true. With just about everyone embracing social media as their go-to source for both personal communication and updated business information, the time is ideal for your elective medical practice to use… Continue Reading

Your Communication & Marketing Game Plan to Emerge Stronger After Shelter

With the initial shock of the pandemic behind us, many elective medical practices have had the opportunity to catch their breath and look to the future. In this webinar Etna Interactive’s CEO, Ryan Miller, guides practice leaders through 5 steps that will help ensure an appropriate and timely response today and through the next three months. Related Links: Guides: DIY… Continue Reading

Resources for Elective Medical Clinic Leaders Responding to COVID-19

From forced closures to cash flow management, human resources issues to equipment shortages, crisis management to marketing…there’s no end to the new challenges elective medical clinic leaders are facing as a result of COVID-19. We’ve compiled here numerous resources from our trusted partners and across the Web. Finance, Human Resources & Practice Management BSM Webinar Series: Navigating Your Business Through… Continue Reading

A Practical Guide to Offering Virtual Medical Appointments

For medical clinics considering offering virtual appointments to their patients, there are just a few practical hurdles to jump. In this 4-minute video, we’ll walk you through the 3 steps every clinic should take to not only prepare but ensure patients are protected. Webinar Transcription: Hi there. It’s Ryan Miller with Etna Interactive, and we’ve been getting a ton of… Continue Reading

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