As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s blog, CEO Ryan Miller covers… Continue Reading
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How to determine the best review sites for a practice is one of the most common questions in the world of online medical marketing. You want to cultivate reviews where they are likely to have the most impact, and focusing your effort on those platforms will prove to be the most beneficial to your online reputation. In this month’s blog… Continue Reading
Your online reputation is your brand’s trademark, and you work hard to earn positive patient reviews. And while it’s important to monitor and encourage this type of feedback, many practices don’t realize the important rules and regulations surrounding these practices. In this month’s blog post, CEO Ryan Miller discusses the strict (and important) regulations around maintaining a positive online reputation,… Continue Reading
Email marketing is a cost-effective and immediate vehicle for actively communicating with clients and prospects. To put it simply: the bigger your list grows, the less you pay per email distribution. And any effort you put into securing email marketing permission from your existing clientele can pay off in a big way in the months and years ahead. In part… Continue Reading
As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for six simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading
While special pricing can be attractive to patients, too many discounts and deals can actually be detrimental to your practice’s business strategy. In the latest installment of our Industry Expert Series, Karen Zupko shares her advice and provides examples of appropriate price incentives and how to integrate them into your medical practice.
“Should I be using Google Ads or Facebook Ads?” This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month’s blog post, CEO Ryan Miller discusses the difference between the two, as well as why the path to… Continue Reading
Everyone wants a steady stream of leads, and with the right marketing, you’ll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We’re here to help. At Etna, we’re fortunate to work closely with the top players in the medical marketing space. We consulted with 6 industry experts to… Continue Reading