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After the Algorithm Update: How Your Practice Should Approach Facebook and Instagram

Mark Zuckerberg recently announced that big changes are coming to Facebook’s news feed. While no one can know exactly what this change will bring, Facebook’s best practices still serve as a good guide. You’ll just need to interact with your followers a little bit differently. The Bad News. Fewer people will see your posts. Social content will drive less traffic to… Continue Reading

5 Tips To Find More Facelift Patients Online

Facelift patients are a little different than other potential patients. From the way they search online to the way they order their pizza, this demographic behaves a little differently. And for you to build an effective strategy to reach these patients, you need to think a little bit differently about how to approach your marketing efforts. Here’s how facelift patients… Continue Reading

Building Equity Online From Day One: 7 Ways To Create Value For Your Brand

Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it’s not as lofty a goal as you might think. More than anything, it’s a mindset: approaching online marketing with an eye on the future. For example, when you think about the web content… Continue Reading

Q2′ 2017: Benchmarks For Aesthetic Practice Online Inquiry Conversion

Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what’s in a lead, then? Every practice’s answer is a little different. That’s why analyzing and auditing your lead data can help your practice to understand… Continue Reading

Measuring the Success Of Your Social Media Marketing

In the medical marketing industry, social media is more important than ever. More and more patients are utilizing social platforms to learn about medical practices and directly interact with doctors and their staff. If social media is a part of your practice’s marketing plan, there are some aspects of your social media that can directly influence your business’ success. In… Continue Reading

8 Examples of Great DIY Social Videos in Elective Medicine

While medical professionals grapple with the ethics of sharing plastic surgery videos on social media we can help you address two of the more common questions about social videos and medicine — “What kind of video should we create?” And, “Can you share examples of great DIY social videos in elective medicine?” Live Treatment Dr. David Reath combines myth-busting and live treatment (on… Continue Reading

Medical Marketing Laws

Medical Marketing Laws

At Etna Interactive we want to help our clients, and the medical industry at large, to create medical marketing that is executed ethically and legally. At a very high level, most state medical boards want medical professionals to avoid false, misleading, or untrue statements when engaging in healthcare advertising. Practically every state categorizes false or fraudulent medical marketing statements made… Continue Reading

Don’t Drop That Lead

In the aesthetic industry, one of the biggest predictors of success is the percentage of prospective patients who convert into customers. However, turning these prospective patients into customers isn’t always easy. “Dropping leads” means having a potential patient decide to not come into your practice for a treatment or procedure. There are multiple factors that can cause this to happen.… Continue Reading

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