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Holiday planning advice for elective medical practices

Holiday Planning – 2021

Has your practice started planning for the holiday season? We all know about the increase in consumer spending throughout the holidays, but after two years of impact from the pandemic, this year is more important than ever to take advantage of holiday selling. In our latest blog, Etna COO Sean Collier walks us through a four-part plan to help prepare… Continue Reading

Google PPC: The Etna Difference

Google PPC: The Etna Difference

Like many practices, you may have given up on paid advertising (PPC), believing it just can’t work for your business. It’s true, Google PPC is a tough game to master, but Etna Interactive has a history of turning problems into opportunities for our clients. In fact, our seasoned PPC team consistently delivers returns of 5-to-1 or better for our paid… Continue Reading

July 29, 2021 Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

Know Before You Post: Legal and Regulatory Considerations for Medical Office Social Media Contributors

While social media provides a great opportunity to connect with both new and existing patients, are you aware of all the guidelines and regulations when it comes to sharing on these platforms as a medical practice? In this video, Etna Interactive CEO Ryan Miller takes us through the requirements that you need to be thinking about when sharing content and… Continue Reading

Webinar video and transcription discussing online accessibility in the elective medical field

Website Accessibility and the Recent Tsunami of Lawsuits: Here’s What You MUST Know Now

Website accessibility lawsuits against medical clinics large and small are exploding. According to one 2020 study, as many as 98% of clinics may be vulnerable to financial loss. In our latest webinar, moderator Karen Zupko of KarenZupko & Associates, Inc. and industry experts Etna CEO Ryan Miller, Jeff Segal of Medical Justice, and Michael Sacopulos of Medical Risk Institue explore… Continue Reading

How iOS 14.5 App Tracking Transparency Impacts Targeted Medical Advertising

Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of the consumer data you use… Continue Reading

Optimizing Page Experience: What You Need to Know

Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along as CEO Ryan Miller walks… Continue Reading

Do Two Changes at Google Mean You Have to Change Your Procedure Pages?

As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the content on your website. Follow… Continue Reading

Online Marketing Advice for Startup Clinics

With over 20 years of experience helping businesses grow within the elective healthcare industry, here at Etna we have seen all kinds of success and failure. In our latest blog, CEO Ryan Miller takes us through 12 lessons startup clinics should consider before opening in order to avoid painful mistakes that have the potential to complicate business in the years… Continue Reading

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