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Website Accessibility and the Recent Tsunami of Lawsuits: Here’s What You MUST Know Now

Website accessibility lawsuits against medical clinics large and small are exploding. According to one 2020 study, as many as 98% of clinics may be vulnerable to financial loss. In our latest webinar, moderator Karen Zupko of KarenZupko & Associates, Inc. and industry experts Etna CEO Ryan Miller, and Jeff Segal and Michael Sacopulos of Medical Justice explore the legal arguments… Continue Reading

How iOS 14.5 App Tracking Transparency Impacts Targeted Medical Advertising

Recently, there has been a lot of news around the release of Apple’s latest operating system and how it will affect targeted advertising on social media. While Facebook is claiming that this transparency will largely impact the advertising efforts of small businesses, we want to help you understand what exactly has changed in terms of the consumer data you use… Continue Reading

Optimizing Page Experience: What You Need to Know

Once again Google is making changes that may impact the way your business appears in search results based on a new set of standards referred to as Core Web Vitals. In particular, Google is concerned about the experience that mobile searchers have when they leave Google search results and arrive on your website. Follow along as CEO Ryan Miller walks… Continue Reading

Do Two Changes at Google Mean You Have to Change Your Procedure Pages?

As Google strives to better understand exactly what a searcher may be looking for, it may seem harder to achieve and maintain page one rankings within search results. In our latest blog, CEO Ryan Miller discusses two changes impacting how search result rankings appear on Google and what this may mean for you and the content on your website. Follow… Continue Reading

Online Marketing Advice for Startup Clinics

With over 20 years of experience helping businesses grow within the elective healthcare industry, here at Etna we have seen all kinds of success and failure. In our latest blog, CEO Ryan Miller takes us through 12 lessons startup clinics should consider before opening in order to avoid painful mistakes that have the potential to complicate business in the years… Continue Reading

The 5 Biggest PPC Fails in Elective Healthcare Marketing and How to Avoid Them

Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one solution, enabling you to make… Continue Reading

4 Steps to Master Your Online Reputation

Did you know that 71% of patients research online reviews as the first step when searching for a provider? Now more than ever, maintaining an active and robust online reputation is critical to your overall marketing strategy. However, if adding yet another task to the list seems unmanageable or you’re just not sure where to start, follow along as we… Continue Reading

Ten questions to ask when planning your online marketing strategy

What Clinic Leaders & Marketing Managers Are Doing Now to Shape 2021 Online Marketing Strategy

As 2020 comes to a close and we look ahead to the new year it is important to be thinking about your online marketing strategy, and to outline what projects you would like to accomplish and what goals you hope to achieve. Follow along as we walk through ten questions you should ask before planning this strategy to help ensure… Continue Reading

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