As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for six simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading
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While special pricing can be attractive to patients, too many discounts and deals can actually be detrimental to your practice’s business strategy. In the latest installment of our Industry Expert Series, Karen Zupko shares her advice and provides examples of appropriate price incentives and how to integrate them into your medical practice.
“Should I be using Google Ads or Facebook Ads?” This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month’s blog post, CEO Ryan Miller discusses the difference between the two, as well as why the path to… Continue Reading
Everyone wants a steady stream of leads, and with the right marketing, you’ll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We’re here to help. At Etna, we’re fortunate to work closely with the top players in the medical marketing space. We consulted with 6 industry experts to… Continue Reading
When it comes to potential patients, quality interactions are key. Going above and beyond in creating a positive patient experience can help move them along in their decision-making journey. Remember: Your next patients are already getting to know you, and it’s up to you to help them fill in the blanks. In our latest blog post, Marketing Operations Supervisor Doug Hales discusses fostering relationships with… Continue Reading
The top 10% of medical aesthetic practices are each consistently doing some key things that have helped them zero in on the most important factors necessary to be successful in today’s fast-paced environment. The perfect balance of warm and authentic engagement with a process that is metric based and replicable across practice locations and teams is possible with the right… Continue Reading
When it comes to patients beginning their journey with you online, customer service is key. This is why it’s important to reinforce your brand’s values and voice across your entire team, starting with your front desk staff. From the initial inquiry all the way to consultation and beyond, how the practice handles each and every patient interaction can determine the… Continue Reading
It always makes us feel good to know that we did great work that helped one of our clients increase their leads and contributed to their practice growth. But it feels really good to also be recognized by Google for it! Etna Interactive was recently named by Google Partners as one of the eight Premier Partner Awards finalists in the category of Growing… Continue Reading