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4 Steps to Master Your Online Reputation

Did you know that 71% of patients research online reviews as the first step when searching for a provider? Now more than ever, maintaining an active and robust online reputation is critical to your overall marketing strategy. However, if adding yet another task to the list seems unmanageable or you’re just not sure where to start, follow along as we… Continue Reading

Ten questions to ask when planning your online marketing strategy

What Clinic Leaders & Marketing Managers Are Doing Now to Shape 2021 Online Marketing Strategy

As 2020 comes to a close and we look ahead to the new year it is important to be thinking about your online marketing strategy, and to outline what projects you would like to accomplish and what goals you hope to achieve. Follow along as we walk through ten questions you should ask before planning this strategy to help ensure… Continue Reading

Aggregation Aggravation: Solving the Most Common and Costly Problems of Merging Medical Practices

In our latest webinar, industry experts Glenn Morley of BSM Consulting and Ryan Miller of Etna Interactive explore the most common problems of operations and communications that arise when multiple medical practices aggregate. Whether you are operating in a post-merger organization or anticipating acquisition, follow along as they cover real-world case studies and innovative strategies employed to improve culture, patient… Continue Reading

Is the Current Burst in Patient Demand a Bubble?

Across the continent, many elective medical clinics are reporting an unseasonal burst in new patient inquiries. In this short video we explore the factors driving the burst in demand and ask the question, could this be a bubble? We examine what historic data can tell us about current trends, and discuss what to expect for in the coming months. Presented… Continue Reading

The Insider’s Guide to DIY Marketing: What We Learned & What Comes Next

At Etna, we believe in success through partnership. That means working on behalf of our clients as well as empowering you to take your own growth and success to new heights. In response to the COVID-19 pandemic, Etna produced the Insider’s Guide to DIY Marketing to support the elective healthcare industry. This series of downloadable guides helped practice leaders and… Continue Reading

Maintaining Your Momentum

If you aspire to maximize revenues and maintain a strong schedule through the fall, follow along in our latest webinar where Ryan guides us through 5 online marketing tactics that can drive immediate demand, and help you avoid last-minute holes in your schedule despite the decrease in patient demand we anticipate to happen later this summer. Webinar Transcription: Let’s go ahead and begin today, we’re… Continue Reading

5 Ways to Take up More Real Estate in Google Search Results

Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in the search results. In this… Continue Reading

Four Ways to Increase Your Online Visibility

Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content is helpful to prospective patients.… Continue Reading

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