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Etna video newsletter message: Google or Facebook ads? (Or both?)

Google Ads vs. Facebook Ads: Which Is Right For Your Clinic?

“Should I be using Google Ads or Facebook Ads?” This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month’s blog post, CEO Ryan Miller discusses the difference between the two, as well as why the path to… Continue Reading

The Experts’ Guide to Lead Nurturing Tactics

Everyone wants a steady stream of leads, and with the right marketing, you’ll get them. But then what? It can be tough to know what it takes to turn those leads into paying customers. We’re here to help. At Etna, we’re fortunate to work closely with the top players in the medical marketing space. We consulted with 6 industry experts to… Continue Reading

Before They’re Patients: How To Keep the Conversation Going

When it comes to potential patients, quality interactions are key. Going above and beyond in creating a positive patient experience can help move them along in their decision-making journey. Remember: Your next patients are already getting to know you, and it’s up to you to help them fill in the blanks. In our latest blog post, Marketing Operations Supervisor Doug Hales discusses fostering relationships with… Continue Reading

Industry Experts Series: New! Aesthetic Industry Conversion Benchmarks & Secrets from the Top 10%

The top 10% of medical aesthetic practices are each consistently doing some key things that have helped them zero in on the most important factors necessary to be successful in today’s fast-paced environment. The perfect balance of warm and authentic engagement with a process that is metric based and replicable across practice locations and teams is possible with the right… Continue Reading

Improving Conversion and Quality From Your Online Patient Inquiries

When it comes to patients beginning their journey with you online, customer service is key. This is why it’s important to reinforce your brand’s values and voice across your entire team, starting with your front desk staff. From the initial inquiry all the way to consultation and beyond, how the practice handles each and every patient interaction can determine the… Continue Reading

Etna Interactive Named as Finalist for Major Google Award

It always makes us feel good to know that we did great work that helped one of our clients increase their leads and contributed to their practice growth. But it feels really good to also be recognized by Google for it! Etna Interactive was recently named by Google Partners as one of the eight Premier Partner Awards finalists in the category of Growing… Continue Reading

Industry Experts Series: 7 Steps to Building a Powerful Brand

With medical practices and spas all offering similar services and treatments, it can be easy to feel like you’re getting lost in the crowd. So how do you make sure you stand out? As part of our Industry Experts webinar series, branding pro Alexis Ufland of Lexi Design shares 7 steps to: Establish yourself as an authority in your space Highlight… Continue Reading

Google My Business: 4 Big Changes Creating Risk & Opportunity For Your Clinic

Google My Business recently rolled out some new (and important) features within the platform. It’s especially important for medical practices to understand these updates because they have the potential to create risk and reward for your brand and online presence. In this month’s video, CEO Ryan Miller dives right into the powerful new features, what these updates mean for your practice, and how to utilize these changes… Continue Reading

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