Etna Interactive
2040 Broad St
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

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What Is GA4 & How Will Converting From Google Analytics Affect You?

Summary  This spring, Google announced the official dates for decommissioning its Universal Analytics tool, which is widely used to examine and report on website performance. A new tool, Google Analytics 4, will take its place. All users of Universal Analytics must convert to the new tool as soon as possible. Making it measurable is a core company value at Etna.… Continue Reading

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Improve Your Healthcare Customer Service: Proven Examples of Excellent Customer Service in Healthcare

Watch Now: 8 Tips for Great Healthcare Customer Service Not sure how to deal with patient inquiries, how to make booking more efficient, or how to ensure that you capture new patient leads? Assumptive booking and conversations with your team about which communication channels to prioritize can help streamline processes for your practice. Most importantly, make sure that you and… Continue Reading

Digging Out the Data: A Case for Measurement as a Core Company Value

“Make It Measurable” is one of Etna Interactive’s core values, and we take our values to heart! In our plastic surgery marketing agency, we find that this, along with our other values such as “Work with Purpose & Passion,” “Be Fair & Considerate,” “Do Uncommonly Good Work,” and “Play the Long Game,” make us successful in our work with our… Continue Reading

Don't take the bait- How to avoid Phishing.

Don’t Take the Bait – How To Avoid Phishing

Concerned about phishing scams and what they could mean for your office? There are many types of phishing; text messages, emails, and phone calls can all be fraudulent, leading to extortion that affects your practice. As these types of scams become more commonplace, make sure that you know how to identify and deal with them.   Learn more about the necessary… Continue Reading

Concerned about Your Online Reputation? Do This One Thing Now!

Do you know how important the online reputation of your practice is? Make sure that you’re using the most effective method to solicit online reviews and making use of the systems already in place. It’s not just about using the right method, but asking at the right time, too.  Learn more about best practices for soliciting reviews, when to ask… Continue Reading

Medical Industry Email Marketing: Benchmarks and Best Practices

As a medical practice leader or marketing manager it could be easy to take something as mundane as email marketing for granted. Your clinic or spa’s email marketing may be running smoothly, but how would you know? Read on, or watch the video, for some simple tests you can run to gauge how well your email marketing stacks up against… Continue Reading

How Much Should You Spend on PPC to Attract New Patients?​

Do you know how much you should be spending on your pay-per-click advertising? If you are looking to ramp up your marketing efforts this year, you may be considering PPC. However, it is important to know how much you should be investing in order to ensure the highest return. Learn more about what to expect within the current market, how… Continue Reading

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

The Perfect Product Launch: How to Create Device or Procedure Demand Online​

As the demand within the aesthetic space continues to increase, we are seeing more and more businesses grow and expand their service offerings to stay competitive within the industry. If you are considering introducing a new product or treatment within your clinic, follow our step-by-step guide to ensure you are prepared on how to make the most of your product… Continue Reading

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