Ophthalmology Marketing

Many ophthalmology practices get by with an adequate website design and some online and traditional advertising. But the competition in this field has grown exponentially, and you are likely feeling the pressure to differentiate yourself from the pack and perhaps reach a wider audience. Perhaps, like many of our ophthalmology clients, you’re looking for a reliable way to grow your market share for services beyond LASIK. Maybe you’re challenged in finding an agency you can trust to capture the voice and messaging of your practice. These are obstacles Etna is uniquely qualified to help you overcome.

Get Your Free Marketing Assessment

When you partner with us, you’ll hit the ground running with a marketing team that is well-versed in the ins and outs of your specialty. With many years of experience in this vertical, we speak the language of ophthalmology. We understand your diverse patient base, the conditions you treat, the services you provide, and the products and technology you use.

We are familiar with the unique marketing challenges and opportunities ophthalmology practices face, and we are exceptionally qualified to help you achieve your goals through strategic planning, custom marketing solutions integrated across channels, and rigorous, proactive performance analysis.

We can meet all your online marketing needs with a full range of services:

  • Digital Strategy & Analytics

    Our proven digital marketing strategies set up your ophthalmology practice for success. We set clear and measurable goals, then perform an in-depth review of your website appearance and content, performance, backlink profile, social media presence, and online reputation.

    Learn More
  • Search Engine Optimization (SEO)

    Our SEO strategists and marketing teams will craft a fully integrated and ongoing marketing plan based on the unique needs, goals, and budget of your ophthalmology practice. We review metrics each month to determine what's working and what needs adjusting.

    Learn More
  • Search & Social Advertising (PPC)

    Our experienced teams create and closely monitor pay-per-click campaigns customized for your ophthalmology practice. We offer multiple levels of these paid advertising services, so you can choose the amount of support that works for you.

    Learn More
  • Reputation Management

    As an eye specialist, patient trust is critical. Whether on review platforms, social media, or your blog, managing the online reputation of your ophthalmology practice is an ongoing effort that takes vigilance and know-how. Our reputation management software Reputation Ally is a single, easy-to-use interface for monitoring and responding to multiple channels.

    Learn More
  • Content Marketing

    Our experienced content writers and graphic designers work with our internal strategy team and you to produce high-quality, targeted content that captures the voice, tone, and feel of your ophthalmology practice to help you attract new patients and increase search engine rankings.

    Learn More
  • Training & Staff Development

    We help your ophthalmology practice grow and operate efficiently by empowering your team with training and tools for processing leads, using social media, creating content, managing your online reputation, and conducting other specialized tasks.

    Learn More
  • Responsive Web Design

    The online presence of an ophthalmology practice begins with its website. Our responsive designs load quickly, look beautiful, and are easy to navigate, leading to a positive user experience on different screen sizes and types of devices.

    Learn More
  • Local & Mobile Optimization

    We help ophthalmology practices outrank the competition using proven strategies for local search and designing our sites with consideration for the ever-growing number of mobile device users.

    Learn More
  • Technology Integration

    Technology is constantly evolving, making it difficult for ophthalmology practices to keep on top of on their own. Our diverse technology team keeps you in the game using the latest trusted standards to create an optimal platform for our marketing specialists to promote your online presence.

    Learn More

Picture Your Practice Here

Take a look at some of the beautiful ophthalmology website design work we’ve done for practices like yours. Our success, like yours, depends on providing superior service and achieving outstanding results for our clients.

  • Kaiser Permanente Laser Vision Correction
  • Four Corners Eye Clinic
  • nJoy Vision

Trusted for Advice and Education

In addition to serving the online marketing needs of some big names in ophthalmology, Etna has built a reputation as a trusted resource when it comes to healthcare marketing. Our experts routinely speak at industry events, and serve as strategic partners to device manufacturers and other influencers in the field.

What to Expect

You deserve to know what you’re going to get from an online marketing partner, and we are happy to ease your mind by breaking it down for you.

Learn More

What happens when the best photo gallery in the business meets AI? First Draft for Curator B&A generates SEO-optimized case descriptions for next-level gallery visibility and performance.