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Our first few segments dealing with managing your reputation online brought in some great reader responses. The most common question asked was, “How do I keep track of what’s being said about me online?” While there are companies who will charge a pretty penny to watch your online rep like a hawk, we’ve got a much simpler solution that you… Continue Reading
Anne Cohen, principal at A. Cohen Marketing and Public Relations, called on Etna to develop a new Webinar to answer her clients’ most pressing question: How do you get to the top of Google? I’ve answered that call, and will moderate the session titled Getting on Google this Wednesday, August 6, at 6 pm PDT. I’ve created the content specifically for aesthetic practices.… Continue Reading