Why Starting Your PPC Campaigns Early Matters for Peak Season
In this video, Etna Interactive CEO Ryan Miller explains why elective healthcare practices that rely on... Continue Reading
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Category Archives: Paid Media
Local Service Ads vs. Paid Search: Key Differences for Healthcare Practices
Patients don't wait to ask their friends for a provider recommendation anymore. They search Google or ask AI. For elective healthcare practices, this shift raises a real question: Which ad format actually gets you in front of the right patient at the right moment? Local Service Ads and traditional... Continue Reading
How Much Should You Spend on PPC to Attract New Patients?​
Do you know how much you should be spending on your pay-per-click advertising? If you are looking to ramp up your marketing efforts this year, you may be considering PPC. However, it is important to know how much you should be investing in order to ensure the highest return. Learn more about what to expect... Continue Reading
Google PPC: The Etna Difference
Like many practices, you may have given up on paid advertising (PPC), believing it just can't work for your business. It's true, Google PPC is a tough game to master, but Etna Interactive has a history of turning problems into opportunities for our clients. In fact, our seasoned PPC team consistently delivers returns of 5-to-1... Continue Reading
The 5 Biggest PPC Fails in Elective Healthcare Marketing and How to Avoid Them
Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one... Continue Reading
5 Ways to Take up More Real Estate in Google Search Results
Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in... Continue Reading
Four Ways to Increase Your Online Visibility
Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content... Continue Reading
Why Should Your Healthcare Practice Run Facebook, Instagram & Google Ads Now?
Running paid ads isn’t just about immediate leads; it’s about maintaining visibility, building trust, and capturing demand when it matters most. Even during slower periods or times of uncertainty, continuing to invest in platforms like Facebook and Google Ads can position your practice for stronger long-term growth. With just about everyone embracing social media as... Continue Reading
