Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Do you know how much you should be spending on your pay-per-click advertising? If you are looking to ramp up your marketing efforts this year, you may be considering PPC. However, it is important to know how much you should be investing in order to ensure the highest return. Learn more about what to expect... Continue Reading
Like many practices, you may have given up on paid advertising (PPC), believing it just can't work for your business. It's true, Google PPC is a tough game to master, but Etna Interactive has a history of turning problems into opportunities for our clients. In fact, our seasoned PPC team consistently delivers returns of 5-to-1... Continue Reading
Are you currently running pay-per-click advertising or contemplating it as a future marketing strategy? In this video, CEO Ryan Miller walks through the most common missteps clinic owners take when running PPC advertising for elective healthcare procedures, and how they can lead to the overall failure of campaigns. Fortunately, all 5 mistakes discussed have one... Continue Reading
Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in... Continue Reading
Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content... Continue Reading
Running paid ads isn’t just about immediate leads; it’s about maintaining visibility, building trust, and capturing demand when it matters most. Even during slower periods or times of uncertainty, continuing to invest in platforms like Facebook and Google Ads can position your practice for stronger long-term growth. With just about everyone embracing social media as... Continue Reading
Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are... Continue Reading
"Should I be using Google Ads or Facebook Ads?" This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month's blog post, CEO Ryan Miller discusses the difference between the two, as well... Continue Reading
