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Category Archives: Paid Media

5 Ways to Take up More Real Estate in Google Search Results

Google rankings are a dog-eat-dog proposition. Rankings fluctuate widely over time, from week to week, day to day, hour to hour, and minute to minute. Just because you rank well in one moment is no guarantee that you’ll maintain that ranking position. Luckily, there are things you can do to increase your brand’s visibility in the search results. In this… Continue Reading

Four Ways to Increase Your Online Visibility

Online marketing doesn’t have to be complicated. In the infographic below, we walk you through four straight forward tips to increase the online visibility of your brand. What are some of the ways to improve your business’s online presence? Make your website work for you by focusing on the user experience and ensuring your content is helpful to prospective patients.… Continue Reading

Everything you need to know about why you should be running pay-per-click ads on social media and Google during shelter-in-place

Why You Should be Running Facebook & Google Ads Right Now

Social media platforms play a critical role in keeping us informed, entertained, and, most importantly, connected. With COVID-19’s shelter-in-place orders and social distancing mandates, this has never been more true. With just about everyone embracing social media as their go-to source for both personal communication and updated business information, the time is ideal for your elective medical practice to use… Continue Reading

Google’s New Medical Morality: The Ban on Advertising for Speculative and Experimental Medical Treatments

Recently, the medical industry experienced a huge change to pay-per-click advertising on Google relative to what are being considered speculative and experimental medical treatments. In this month’s blog, CEO Ryan Miller discusses what this new policy entails and answers some of the most common questions resulting from this new ban on advertising. Whether you are currently advertising or not, learn… Continue Reading

Etna video newsletter message: Google or Facebook ads? (Or both?)

Google Ads vs. Facebook Ads: Which Is Right For Your Clinic?

“Should I be using Google Ads or Facebook Ads?” This is one of the most frequent questions we receive at Etna Interactive. And while each platform is great for reaching your customers online, the answer is always the same: It depends. In this month’s blog post, CEO Ryan Miller discusses the difference between the two, as well as why the path to… Continue Reading

Stacking the Odds In Your Favor: Mathematics of Paid Media

When it comes to marketing your business online, paid media is more important now than ever. Platforms such as Google, Facebook, YouTube, and even Google Maps are reducing the amount of organic traffic and increasing the amount of paid traffic. What does this mean for your business? Ultimately, it means that paying for some of your traffic is inevitable. Businesses… Continue Reading

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