Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014

Reputation Management for Doctors & Medspas

Kaitlin King-Lamas
Kaitlin King-Lamas
Senior Manager of Marketing Operations

When you think about your practice as a brand, what comes to mind first? Your website? Your social media channels? Your business card, maybe?

Those are all valuable examples, but it’s important to remember that your brand is so much more than the sum of your promotional materials.

Particularly in the medical or cosmetic field, marketing your brand effectively depends on a strong foundation of patient trust. Online reputation management is all about safeguarding that trust and knowing exactly where you stand with patients.

Why Does Reputation Management Matter?

There’s no way around it: Your past patients (and prospective future patients) are going to talk about your business online. And what they say can often influence a person’s first impression of your value.

Reputation management means knowing all the places people are talking about you, listening to what they’re saying, and turning that conversation into a feedback loop.

Sounds simple enough — but there’s a lot to monitor. Here’s a small sample:

  • Ratings and reviews of your practice
  • Social media comments, tweets, tags
  • Comments on your blog
  • The accuracy of your business information online

Dr. Todd Hobgood
I’ve worked with two other agencies; Etna knew more about me in just three days than any of my past partners did in years."
Dr. Todd Hobgood
Dr. Todd Hobgood

Here’s How We Do It

First, let’s point out one thing: reputation management is never done. It’s ongoing. That means there’s a lot of crossover with your other marketing efforts, such as social media platforms and local optimization.

That said, a big part of reputation management is simply staying vigilant. We keep a close eye on your online reputation on popular rating and review platforms, and we claim and enhance profiles on the ones that matter most (think Google, Yelp, and Facebook, to name a few).

We also encourage your involvement when it’s warranted. If there’s a negative review out there, for example, a timely, respectful, and authentic response from your practice can go a long way toward building trust.

Of course, when those moments do arise, we’ll be there to provide guidance on the best ways to respond while keeping things like HIPAA compliance in mind.

We do uncommonly good work based on customized strategy, but that’s just the beginning.

The Etna Approach

Establish Your Reputation — As an Authority

The foundation of reputation management, as we’ve mentioned, is safeguarding your brand reputation and public perception.

But it’s also much more than that. Participating in the conversation that’s already happening is important, but we go beyond that by helping you drive the conversation.

You’re already an authority on the procedures, treatments, or services you offer — and at Etna, our expertise is in getting the word out about yours, through content marketing and other strategies that go hand in hand with reputation management.

Our Latest Reviews

Our Partners Say It Best

5.0 /5
49 Reviews

Dec 13, 2019
The ETNA team is both responsive and provides best practices from their deep current dynamic digital experience. Great partnership.
Dec 13, 2019
Fantastic team that goes above and beyond digital marketing. True partners in our company's development and success.
Aug 7, 2019
This team is like family to me! 3 years ago I was looking for a knowledgeable and foreword thinking marketing group and a very successful surgeon recommended ETNA for me! Best decision EVER! The kickoff started with the etna team taking a HUGE amount of tile interviewing ME! It wasn’t was the etna team determining what my needs would be and how they might fit in. Their programming is awesome! We have done a complete overhaul of our site since then (which I highly recommend) that has helped out performance. My SEO and leads have skyrocketed for the first time in over 15 years of working with website and marketing teams. They respect your budget and maximize your return on investment with very careful analytics! I could not give any higher recommendations! I am proud to be an ETNAN! Feel free to reach out to me if you’d like a personal recommendation. I always have energy to share for this awesome group of people.

You deserve a full-service digital marketing agency that meets you where you are and takes you where you want to go. At Etna Interactive, we use a strategic, personalized approach to achieve the business growth that's right for you. But don't take our word for it—see what our partners have to say about working with us.

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What to Expect

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