Training & Staff Development

Scot Burns
Scot Burns
Account Director

At Etna, we realize the importance of a team approach. It’s no mystery that we accomplish more for our clients when we collaborate than we would on our own. We also know that the more closely team members work together and the more educated they are on their specialty, the greater the results and output.

We take this same view and approach when helping our clients with training and staff development. We know from experience that the greatest results in practice growth come from a well-trained internal team that works harmoniously. We work with you to uncover opportunities for learning, and make refinements to your processes that help amplify our marketing efforts and grow your business.

Lead Processing

You invest a lot of time and money into marketing and making your practice look good. We want to help you ensure that your client’s first interaction with the practice or spa is a positive one. We offer all of our clients guidance and direction on best practices in converting online inquiries to paying patients.

Etna is unique in that we carefully measure the quantity and origin of each lead. Using tools like our proprietary lead tracking database, we show you how your office performs against national benchmarks for metrics such as lead-to-consultation, consultation-to-service, and lead-to-service. We’ll be able to further refine things like response time and quality of customer service with call tracking and mystery shopping. Together, we can uncover opportunities to improve not just our marketing, but your interaction with prospects, to increase conversions and revenue.

Social Media Training

If it isn’t already, social media should be playing an important part in your practice’s marketing mix. People want to get a glimpse of what’s happening inside your practice as well as stay informed on news and specials. Using platforms like Facebook, Instagram and Pinterest can not only help you communicate with your audience, but done right, they will enable you to reach a whole new target audience. Additionally, a successful social media campaign can increase leads, increase reviews, and help differentiate you from your competition.

The days of simply participating in social media by posting a funny picture on Facebook are behind us. We have found proven ways to turn this channel into a measurable activity that delivers an incredibly high ROI. We’d be happy to work with your team to train them on social media best practices and develop a strategy that delivers results.

The blog is another awesome tool in your arsenal that we will help you put to good use. It can help inform and engage your patients, as well as boost rankings. However, posting has changed over the years and this can be time wasted unless done correctly. We’ll train you or your staff on what a solid blog strategy looks like with points such as proper post length, how to include media rich assets, keyword integration, and other optimization tips.

Dr. Todd Hobgood
Without a doubt, Etna places a premium on getting to know the client in a way that is truly extraordinary. It's clear that my goals have become theirs! The very top leadership spent an incredible amount of time and energy getting an understanding of our business goals. Couldn't be happier!"
Dr. Todd Hobgood
Dr. Todd Hobgood

Content Management

While we pride ourselves in the quality, custom content we create and develop, we realize that some practices want to make their own contributions to their online presence. We welcome this, and have seen this type of partnership produce remarkable results. We guide you in the proper application of WordPress, share best practices for publishing before & after photos, and can teach you the proper application of your blog. Simple steps like these not only help your search engine rankings, but can help with lead conversion.

Review Cultivation

Your online reputation is more important than ever. Over 80% of people searching for a doctor are looking at your review profile online, so it had better be stellar. We have tools to not only help you cultivate more reviews, but we coach you on a proven and ethical review gathering technique.

We do uncommonly good work based on customized strategy, but that’s just the beginning.

The Etna Approach

Monthly Newsletter

We like to keep our clients educated on best practices and which industry changes might affect them. Even if we aren’t actively engaged in staff development or coaching with your practice, you can still benefit from the information and tips we put out via our monthly newsletter and accompanying video. Whether you’re a client or not, you’re sure to benefit from signing up. And if you are a client, you’ll get access to the library of helpful articles and past newsletters which cover everything from phone handling skills to lead reply email tips.


Our most successful clients are the ones with whom we work the most closely. A true partnership will benefit both parties involved and we see this repeatedly. We hope that you’ll reach out to us to request any of the useful training or coaching that we provide. But even if you simply sign up for our free newsletter, you’ll benefit from our experience and expertise, and you’ll be one step closer to achieving your business goals – which is our goal.

A Reputation Built on Results

Used Etna for a website buildout and logo. Amazing work, professional, responsive. Very happy with my...
We’ve been working with Etna for about a year. We have loved the work that our team does on all of our...
We have had a wonderful experience with ETNA! They have redesigned a beautiful website for us and the...
I have worked with Ryan Miller and the amazing ETNA team for over 15 years and I can’t say enough!...

What to Expect

You deserve to know what you’re going to get from an online marketing partner, and we are happy to ease your mind by breaking it down for you.

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