Smart choices online deliver more value to potential patients. Creating online equity for your brand is something that medical practices can work on from day one — and it's not as lofty a goal as you might think. More than anything, it's a mindset: approaching online marketing with an eye on the future. For example, when you... Continue Reading
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Monthly Archives: December 2017
Not all leads are created equal. Sometimes patients reach out and follow through with scheduling their consultation right away. Others express that initial interest but end up being a bit slower to commit. So what's in a lead, then? Every practice's answer is a little different. That's why analyzing and auditing your lead data can... Continue Reading