Monthly Archives: October 2014

Etna Interactive

Reputation Management: Beyond 5 Stars

Online reputation is more important than ever in elective medicine. One study showed that 88% of consumers trust online reviews as much as personal recommendations. And according to Google, checking doctor reviews online is now almost as popular as checking restaurant reviews. Watch this webinar to learn how you can protect your online reputation and... Continue Reading

Etna Interactive

Penguin and Your Practice

First released in April 2012, Penguin reduces rankings of sites that violate rules and manipulate links. It was last updated in May and October of 2013, so we can expect to see an update coming soon. And, the next update may hit hard. Millions of site owners have identified low-quality sites using the "disavow" tool,... Continue Reading

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