Monthly Archives: March 2013


Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be "board certified" in their medical marketing. Also, like most other states, Wisconsin physicians' medical websites must not contain false, misleading, or deceptive advertising. For... Continue Reading

West Virginia

In addition to laws barring false or deceptive advertising, West Virginia also prohibits the use of testimonials in healthcare marketing, on the theory that this advertising method is not in the public interest. It would seem that in the select states that bar testimonials, the concern is that potential patients could be mislead by or... Continue Reading


Washington State is unique in its extensive regulation of physicians' use of the Internet to advertise through medical websites. Some of these Medical Disciplinary Board rules might surprise firms that dabble in medical website design and development, but at Etna Interactive, medical marketing is our specialty and we make sure to stay up to date... Continue Reading


A few of the healthcare advertising restrictions that may come as a surprise to some Virginia surgeons include the requirement to state the full amount of any fee discounts (meaning that saying "free consultations" without more is a code violation) and the requirement to disclose the name of any certifying boards (meaning that saying "board... Continue Reading


Like so many other states, Vermont wants to close its doors to physicians who advertise in a deceptive manner. Its medical marketing statute appears to be fairly straightforward, if a little quaint in its language about advertising harming "public morals." For a full assessment of all statutes and regulations that apply to your medical marketing... Continue Reading


Healthcare PR and marketing appears to be governed by few laws in Utah where, like many other states, physicians must not engage in false, misleading, deceptive, or fraudulent communication. The intent of the practitioner doesn't appear to enter into the determination of whether the law was broken, so even the most upstanding Utah physicians should... Continue Reading


Tennessee is extremely thorough in its regulation of healthcare advertising, presenting a unique challenge to medical website design and development firms like ours. These regulations address several aspects of Web advertising, including fees, content, and physician responsibility for maintaining records. Consult with your legal counsel to make sure that all of your marketing communications comply... Continue Reading

South Dakota

South Dakota doctors are required to be very specific about the nature of their degree when marketing medical services. Saying "Dr. Smith offers dermal fillers" could get a practice in trouble - "Sarah Smith, M.D. offers dermal fillers" appears to be the right way to go. For a full legal review of your medical marketing,... Continue Reading

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