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Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be "board certified" in their medical marketing. Also, like most other states, Wisconsin physicians' medical websites must not contain false, misleading, or deceptive advertising. For... Continue Reading
West Virginia medical advertising rules address false or deceptive advertising and identify several types of advertising that may not be considered in the public interest. The cited rules include restrictions related to testimonials, guarantees of satisfaction or cure, deceptive discounts, sensational or flamboyant advertising, and unsupported claims of professional superiority. Medical marketing rules can vary... Continue Reading
Washington's medical advertising rules identify false, fraudulent, or misleading advertising as unprofessional conduct. Medical practices should review website copy, digital ads, and other patient-facing content carefully to help ensure claims are accurate, clear, and not likely to mislead patients. Medical marketing rules can vary by state, provider type, and service. For a full assessment of... Continue Reading
A few of the healthcare advertising restrictions that may come as a surprise to some Virginia surgeons include the requirement to state the full amount of any fee discounts (meaning that saying "free consultations" without more is a code violation) and the requirement to disclose the name of any certifying boards (meaning that saying "board... Continue Reading
Vermont's medical advertising rules address deceptive medical business advertising and define certain misleading advertising practices as unprofessional conduct. The state's statute focuses on advertising that is intended to deceive the public or may harm public morals or safety. Medical marketing rules can vary by state and by provider type. For a full assessment of the... Continue Reading
Healthcare PR and marketing appears to be governed by few laws in Utah where, like many other states, physicians must not engage in false, misleading, deceptive, or fraudulent communication. The intent of the practitioner doesn't appear to enter into the determination of whether the law was broken, so even the most upstanding Utah physicians should... Continue Reading
Tennessee is extremely thorough in its regulation of healthcare advertising, presenting a unique challenge to medical website design and development firms like ours. These regulations address several aspects of Web advertising, including fees, content, and physician responsibility for maintaining records. Consult with your legal counsel to make sure that all of your marketing communications comply... Continue Reading
South Dakota medical advertising rules require doctors and other healing arts practitioners to be specific about the type of license they hold when using the title "doctor" in advertising or printed materials. For example, a more compliant phrasing may include the provider's name and recognized license abbreviation, such as "Sarah Smith, M.D.," rather than using... Continue Reading
