Smart Practices Track Their Calls
2040 Broad St
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
Fax (805) 543-2014
How can you know where to invest your marketing efforts for the greatest return if you aren't sure where your leads are coming from? You can't. With our Call Tracking product, you get real-time campaign metrics that guide your content creation and lead cultivation. Integrating Call Tracking into all your marketing efforts is a key component of campaign management. Without it, campaign data is incomplete, or even worse—misleading.
Resource: Etna Interactive
Call Tracking assigns a unique identifying phone number to each of your marketing channels, such as your website, social campaigns, paid ads, etc.
Your Etna Account Executive reviews reports that show call details for your tracking numbers, using this information to enhance your marketing efforts.
When a prospect dials the Call Tracking number, we capture valuable lead information and (optionally) record calls while seamlessly forwarding them to the main office line. Calls longer than 60 seconds are automatically forwarded to Core, our proprietary lead management software.
Regular review of call records allows you to uncover training opportunities for improved call handling skills.