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Category Archives: Medical Marketing Laws

Arizona Medical Marketing Laws

It appears that Arizona makes it a little tricky for physicians thinking of marketing medical services. Not only must the physician himself avoid engaging in false, fraudulent, deceptive, or misleading advertising, he also must ensure his staff, employer, or representatives advertise in an appropriate manner. This might create additional risk for a surgeon who delegates his healthcare PR and marketing… Continue Reading

Texas Medical Marketing Laws

A big state like Texas deserves a big statute on medical marketing, right? Well, the Lone Star State really delivered with this collection of rules on healthcare PR and marketing. While the regulations are long, they are very clear about what physicians need to do to stay on the right side of the law, offering a refreshing amount of certainty… Continue Reading

Hawaii Medical Marketing Laws

Though Hawaii is such an unusual and spectacular state, healthcare PR and marketing restrictions in Hawaii seem to be a lot like those on the mainland. Medical websites there need to avoid false, fraudulent, or deceptive advertising, which is never a hard thing for us to achieve for our clients. For more nuances of Hawaii medical marketing law, make sure… Continue Reading

Florida Medical Marketing Laws

As you can see when you view Florida’s administrative code and statutes (see the reference citations below), the Sunshine State has passed extensive regulations of medical marketing campaigns. The rulemakers seem particularly concerned with making sure a physician claiming to be “board-certified” has received certification from a reputable board, and also that physicians appropriately use healthcare PR and marketing referral… Continue Reading

Connecticut Medical Marketing Laws

Connecticut doesn’t appear to have specific restrictions on healthcare marketing, but that doesn’t mean a physician there should start claiming he has a cure for cancer. Connecticut physicians are still obligated not to engage in fraudulent or deceptive conduct in the course of professional services or activities. Talk with your legal counsel to find out how your healthcare advertising can… Continue Reading

Alaska Medical Marketing Laws

Alaska may be a land of extremes, but when it comes to healthcare marketing, its statute is pretty run-of-the-mill. The state forbids false or misleading healthcare advertising of services by a licensee. Talk with your legal counsel to make sure you’re following all relevant laws. More Information Oversight Body: Alaska State Medical Board Reference Citation: AK ST § 08.64.326 Selected… Continue Reading

Alabama Medical Marketing Laws

Alabama has a fairly typical medical marketing statute, suspending, revoking, or restricting the license of any practitioners who make false or deceptive statements about their qualifications or treatment results. This law should create relatively few barriers to medical website design for reputable surgeons, but as always, discuss your specific situtation with your legal counsel. More Information Oversight Body: Alabama Board… Continue Reading

Colorado Medical Marketing Laws

You might think the people who oversee physicians in Colorado would be busy spending time skiing and hiking the Rockies rather than drafting extensive laws and rules on medical marketing. You’d be wrong. The state itself has passed some intricate laws regarding advertising fees, and the Board of Medical Examiners has put together extensive rules and regulations related to healthcare… Continue Reading

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