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Category Archives: Medical Marketing Laws

Medical Marketing Laws

Medical Marketing Laws

At Etna Interactive we want to help our clients, and the medical industry at large, to create medical marketing that is executed ethically and legally. At a very high level, most state medical boards want medical professionals to avoid false, misleading, or untrue statements when engaging in healthcare advertising. Practically every state categorizes false or fraudulent medical marketing statements made… Continue Reading


Nothing out of the ordinary in Wyoming’s medical marketing requirements-just the usual concern shared by most states that physicians must not engage in false or misleading advertising. Be sure to discuss your medical marketing plans with your legal counsel so that you know you are following all relevant laws. More Information VISIT THE WEBSITE Oversight Body: Wyoming Board of Medicine… Continue Reading


Physicians in Wisconsin need to take care to note the full name of the board that certified them (such as the American Board of Plastic Surgeons) if they claim to be “board certified” in their medical marketing. Also, like most other states, Wisconsin physicians’ medical websites must not contain false, misleading, or deceptive advertising. For a full assessment of the… Continue Reading

West Virginia

In addition to laws barring false or deceptive advertising, West Virginia also prohibits the use of testimonials in healthcare marketing, on the theory that this advertising method is not in the public interest. It would seem that in the select states that bar testimonials, the concern is that potential patients could be mislead by or put too much stock in… Continue Reading


Washington State is unique in its extensive regulation of physicians’ use of the Internet to advertise through medical websites. Some of these Medical Disciplinary Board rules might surprise firms that dabble in medical website design and development, but at Etna Interactive, medical marketing is our specialty and we make sure to stay up to date on the latest laws. For… Continue Reading


A few of the healthcare advertising restrictions that may come as a surprise to some Virginia surgeons include the requirement to state the full amount of any fee discounts (meaning that saying “free consultations” without more is a code violation) and the requirement to disclose the name of any certifying boards (meaning that saying “board certified surgeon” without more is… Continue Reading


Like so many other states, Vermont wants to close its doors to physicians who advertise in a deceptive manner. Its medical marketing statute appears to be fairly straightforward, if a little quaint in its language about advertising harming “public morals.” For a full assessment of all statutes and regulations that apply to your medical marketing efforts, be sure to consult… Continue Reading


Healthcare PR and marketing appears to be governed by few laws in Utah where, like many other states, physicians must not engage in false, misleading, deceptive, or fraudulent communication. The intent of the practitioner doesn’t appear to enter into the determination of whether the law was broken, so even the most upstanding Utah physicians should be particularly careful about the… Continue Reading

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