Etna Interactive
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/ San Luis Obispo, CA 93401
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Category Archives: Development

Why Responsive Emailers Matter in Web Marketing

Looking at the statistics, it might not come as a surprise that emailers opened on mobile devices accounted for 48% of all opens as of November 2013. When we consider that mobile opens were 25% about a year ago, that statistic is actually quite impressive. When comparing mobile opens to Web mail and desktop email clients, mobile has the highest… Continue Reading

The Mistake of Ignoring Mobile Users

Show of hands — who is reading this on a mobile phone right now? There is a very good chance that you are. If you are reading this several months after it is published, there is an even better chance that you are reading it on your phone. The adoption of the mobile Web is growing 8 times faster than… Continue Reading

Building Websites for Retina Displays

If you have ever browsed the Web on an Apple device with a Retina Display, you have probably seen websites with fuzzy graphics and “pixel-y” text. It is unattractive but understandable. Websites are still being built primarily for standard displays, because that is how the vast majority of people view the Web. With the increasing popularity of devices with Retina… Continue Reading

Adding Value With jQuery

jQuery is a Javascript library that is being used today on many websites. It has become popular because of the value it can add to a site and because of how easy it is to use. Flash-Like Animations Adobe’s Flash® has long been the industry standard for Web animations, but it has always been unable to be indexed by search… Continue Reading

Part 2: HTML5 Video, Multimedia for the Future

Modern browsers have made video and audio files easier than ever to use. With HTML5 and the <video> tag, you can have your important video assets up and running in no time. Not only is HTML5’s <video> tag easy to setup, but it also eliminates the need for extra software, such as Adobe Flash that requires loading and upgrades in… Continue Reading

Web Marketing Stuff I Didn’t Even Know Existed

As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I’ve learned since I started here: Google is the Boss… Continue Reading

Part 1: Video, the Up-and-Coming Essential Asset

Thanks to the help of sites such as YouTube and Vimeo, video has become an important asset to storytelling and information sharing on the Web. YouTube alone boasts having “more than 1 billion unique users each month.” With that statistic, I’m surprised at the number of practices that lack robust, informative, and up-to-date videos. Why Should You Have Video? Visual… Continue Reading

Cascading Style Sheet Basics Part Two: What & How

Welcome back to Part Two of Etna’s CSS “share the knowledge” primer. In the previous post, we talked about the benefits of different types of cascading style sheets (CSS) and where to find it. What Is CSS? The basic layout of an element in a style sheet is selector { property: value }. To have more than one property for… Continue Reading

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