Category Archives: Development

2019 Online Marketing Benchmarks: See Where You Measure Up

2019 Online Marketing Benchmarks: See Where You Measure Up

As a practice leader, determining whether or not your online marketing is making a difference for your practice can seem like a daunting task. However, there are a few simple benchmarks you can use to measure success and decide if your online marketing efforts are working, or perhaps need a little more attention. In today’s... Continue Reading

Etna Interactive

Why Responsive Emailers Matter in Web Marketing

statistics, it might not come as a surprise that emailers opened on mobile devices accounted for 48% of all opens as of November 2013. When we consider that mobile opens were 25% about a year ago, that statistic is actually quite impressive. When comparing mobile opens to Web mail and desktop email clients, nifty little... Continue Reading

Etna Interactive

The Mistake of Ignoring Mobile Users

Show of hands — who is reading this on a mobile phone right now? There is a very good chance that you are. If you are reading this several months after it is published, there is an even better chance that you are reading it on your phone. The adoption of the mobile Web is... Continue Reading

Etna Interactive

Building Websites for Retina Displays

If you have ever browsed the Web on an Apple device with a Retina Display, you have probably seen websites with fuzzy graphics and "pixel-y" text. It is unattractive but understandable. Websites are still being built primarily for standard displays, because that is how the vast majority of people view the Web. With the increasing... Continue Reading

Etna Interactive

Adding Value With jQuery

jQuery is a Javascript library that is being used today on many websites. It has become popular because of the value it can add to a site and because of how easy it is to use. Flash-Like Animations Adobe’s Flash® has long been the industry standard for Web animations, but it has always been unable... Continue Reading

Etna Interactive

Part 2: HTML5 Video, Multimedia for the Future

Modern browsers have made video and audio files easier than ever to use. With HTML5 and the <video> tag, you can have your Adobe has announced that it will slowly phase out support for this format. Additionally, you will find that most mobile devices, including tablets, cannot play your site’s video files. The bottom line;... Continue Reading

Etna Interactive

Web Marketing Stuff I Didn’t Even Know Existed

As a new Web developer, I came into my position with a design background and user-interface knowledge, but I quickly realized there is so much more to developing websites at Etna Interactive! Etna has a lot of Web marketing stuff figured out. Here are just a few of the things I've learned since I started... Continue Reading

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