Etna Interactive
709 Fiero Lane, Suite 43
/ San Luis Obispo, CA 93401
Tel (866) 374-3762
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Monthly Archives: January 2013

Why Would I Exchange Links With Another Site?

Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem.  If two sites were essentially the same…similar content, similar structure…which one should they rank ahead of the other?  To come up with an answer they borrowed a tactic from the real world of human resources. Let’s say you are… Continue Reading

Why Do Ugly Sites Sometimes Rank Better Than Pretty Sites?

I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see your attractive design, your integrated… Continue Reading

Words and Phrases That Trigger Spam Filters

Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox.  Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message.  As the score gets higher the likelihood a message will be… Continue Reading

How Do I Change My Email Password?

How do I change my email password? You can change your email password in the webmail interface at https://webmail.etnainteractive.com. You will need to know your old email password in order to change it.  If you have lost or forgotten your password, let us know and we can reset the password for you. To Change your Password 1. Log in to… Continue Reading

Facebook for Business 101

While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business, the checklist below is a… Continue Reading

Authorship, Search, & Your Medical Practice

  Have you seen those photos that are starting to show up next to search results on Google? They’re part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for you and your practice. By… Continue Reading

What Works: Get Involved in the Patient Community

To strengthen his leadership in post-weight loss plastic surgery, Sacramento’s Dr. David Kaufman is active in this highly-connected community.  He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. “Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality.” – Dr. David Kaufman Create… Continue Reading

Practice These New Year’s Resolutions

It’s a new year and I’m ready to refocus my efforts on online marketing.  What can I do to start the New Year off right? A new year is upon us.  If you’re like us, you’ve made a resolution or two focused on your personal well-being.  Are you also addressing the well-being of your medical practice?  Are you taking proper… Continue Reading

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