Etna Interactive
2040 Broad St
San Luis Obispo, CA 93401
Phone: (866) 374-3762
Monday–Friday: 8 a.m.–5 p.m.
Why would I exchange links with another site? Many years ago the major search engines were faced with a hypothetical problem. If two sites were essentially the same...similar content, similar structure...which one should they rank ahead of the other? To come up with an answer they borrowed a tactic from the real world of human... Continue Reading
I had my site built by another company, and it is really attractive. But there are all these ugly sites ranking ahead of me in the search engines. Why do the ugly sites get better rankings than my nice site? You have to remember that search engines are really text engines. Search engines cannot see... Continue Reading
Words and Phrases That Trigger Spam Filters Spam filters use a variety of techniques to keep unwanted mail out of your inbox. Most examine the characteristics of a message, such as the number and size of its images and the words used in the text and score the message. As the score gets higher the... Continue Reading
While one billion active users are on Facebook, there is a big difference between using Facebook for personal use and for business. I have seen many missed opportunities where one small update can play a significant role in the success of a business Page. If you are starting to use Facebook to promote your business,... Continue Reading
Have you seen those photos that are starting to show up next to search results on Google? They're part of an exciting new feature called Authorship. Not only does it bring a more human side to the Web but also, when used to its full advantage, it can build additional trust and credibility for... Continue Reading
To strengthen his leadership in post-weight loss plastic surgery, Sacramento's Dr. David Kaufman is active in this highly-connected community. He develops relationships with bariatric surgeons, speaks to support groups and maintains a dedicated site: www.afterobesity.com. "Since we invested in community outreach, our relationships with post-weight loss patients have grown dramatically in both quantity and quality."... Continue Reading
It's a new year and I'm ready to refocus my efforts on online marketing. What can I do to start the New Year off right? A new year is upon us. If you’re like us, you’ve made a resolution or two focused on your personal well-being. Are you also addressing the well-being of your medical... Continue Reading
How can I really engage potential patients on my website? Your website needs to be great at multi-tasking. It should maintain your connection to current patients while attracting new ones. It needs to educate, establish rapport, and compel potential patients to get off the Web and into your office. In our experience, pages that contain... Continue Reading
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